Blog
Keep up with the latest news and views from the illuma team.
We cover a range of topics including business news, contextual targeting, and the latest developments in AI and Machine Learning.
Scale and Addressability in CTV – They’re Happening, Thanks to Contextual-AI
By collaborating across platforms using illuma's contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Read more from Wieger Holvoet, programmatic technical lead at Dentsu, in this article in ExchangeWire:...
How AI is giving new powers to contextual targeting
Cookies are out, and contextual is back in - and the good news is, it’s had an upgrade, says Rosa Almarza, client director at Illuma. Google’s timeline on removing cookies may seem…flexible… but one thing is certain, since GDPR, cookie-based impressions have become...
CTV: Why this industry darling has everyone’s attention in 2023
The challenges and opportunities of CTV were at the centre of three global industry events the week before last, from New York – AdWeek’s Convergent TV, to London – Connected TV World Summit and New Video Frontiers. illuma representatives were in attendance...
Contextual targeting: Why keywords are no longer… key
Planners thinking ahead to future campaigns, are advised to think beyond keywords. Contextual AI will enable to reach new audiences in unexpected places.
Top 5 Trends for Agency Traders in 2023
As travel companies look to the peak booking season, finding holidaymakers in a planning mindset will be key to campaign success.
Travel campaigns: Escape the crowds with Illuma
As travel companies look to the peak booking season, finding holidaymakers in a planning mindset will be key to campaign success.
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