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CTV: Why this industry darling has everyone’s attention in 2023

CTV: Why this industry darling has everyone’s attention in 2023

by Editorial team | Apr 5, 2023 | contextual, cross-platform, CTV

The challenges and opportunities of CTV were at the centre of three global industry events the week before last, from New York – AdWeek’s Convergent TV, to London – Connected TV World Summit and New Video Frontiers. illuma representatives were in attendance alongside...
Contextual targeting: Why keywords are no longer… key

Contextual targeting: Why keywords are no longer… key

by Editorial team | Mar 24, 2023 | audience targeting, contextual, Contextual accuracy, cookieless, digital advertising

Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about insomnia....
CTV: Why this industry darling has everyone’s attention in 2023

Contextual targeting: Why keywords are no longer… key

by Editorial team | Mar 23, 2023 | audience targeting, Contextual accuracy, cookieless

Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about insomnia....
NEWS: llluma aims to boost contextual accuracy with new classification system for CTV and web

NEWS: llluma aims to boost contextual accuracy with new classification system for CTV and web

by Editorial team | Feb 16, 2023 | contextual, Contextual accuracy, cookieless, CTV, data insights, data privacy, digital advertising

Illuma, the contextual-AI specialist, has developed a new content classification system which may soon improve accuracy to as much as 100%*. The Illuma data and insights team has spent four years turning its similarity engine, which was developed in 2014 to expand...
Top 5 Trends for Agency Traders in 2023

Top 5 Trends for Agency Traders in 2023

by Editorial team | Dec 8, 2022 | audience targeting, contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR

As 2022 draws to a close, we asked some of the team to predict the key trends and challenges that will face agency traders in 2023. No surprise they honed straight in on the need to find effective cookieless solutions. Also high on their lists were the need for...
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Recent Posts

  • CTV: Why this industry darling has everyone’s attention in 2023
  • Contextual targeting: Why keywords are no longer… key
  • Contextual targeting: Why keywords are no longer… key
  • NEWS: llluma aims to boost contextual accuracy with new classification system for CTV and web
  • Top 5 Trends for Agency Traders in 2023

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