by Editorial team | Mar 5, 2021 | contextual, floc, google, online identity
It’s been a tough week for those developing third-party cookie replacements. In a blog post, Google announced it will be leaving identifiers behind once it removes cookies from Chrome in 2022 – and that it would rather everyone else did too. In the post Google’s...
by Editorial team | Feb 28, 2021 | Uncategorized
Sportswear ads against sport content; airlines against travel content – for years, ‘traditional’ contextual targeting has been seen as a reliable and brand-safe way to find campaign audiences without using personal data. But as our understanding of context and its...
by Editorial team | Jun 7, 2020 | Uncategorized
Kantar recently looked into the brand uplift effects of our cookieless ad targeting technology. The results showed illuma significantly outperforming industry benchmarks in areas including Online Ad Awareness and Brand Affinity, without using personal data. Kantar’s...
by Editorial team | Mar 9, 2020 | Uncategorized
Contextual targeting has historically involved buying impressions on pages whose content is deemed relevant to a marketer’s brand or product, using a process called keyword targeting. For years it’s been seen as a safe bet – advertisers can control the...
by Editorial team | Jan 15, 2020 | Uncategorized
Google has taken the long-anticipated step of announcing it will phase out support for third-party tracking cookies from its Chrome browser within two years. This follows similar anti-tracking measures from Firefox and Safari, and comes days after the CCPA came into...
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