by Editorial team | Apr 5, 2023 | contextual, cross-platform, CTV
The challenges and opportunities of CTV were at the centre of three global industry events the week before last, from New York – AdWeek’s Convergent TV, to London – Connected TV World Summit and New Video Frontiers. illuma representatives were in attendance alongside...
by Editorial team | Mar 24, 2023 | audience targeting, contextual, Contextual accuracy, cookieless, digital advertising
Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about insomnia....
by Editorial team | Mar 23, 2023 | audience targeting, Contextual accuracy, cookieless
Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about insomnia....
by Editorial team | Feb 16, 2023 | contextual, Contextual accuracy, cookieless, CTV, data insights, data privacy, digital advertising
Illuma, the contextual-AI specialist, has developed a new content classification system which may soon improve accuracy to as much as 100%*. The Illuma data and insights team has spent four years turning its similarity engine, which was developed in 2014 to expand...
by Editorial team | Dec 8, 2022 | audience targeting, contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
As 2022 draws to a close, we asked some of the team to predict the key trends and challenges that will face agency traders in 2023. No surprise they honed straight in on the need to find effective cookieless solutions. Also high on their lists were the need for...
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