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Does Ad Tech Dream of Electric Sheep?

What would happen if ad tech treated people less like machines and more like… people?

Read the full article on Martech Today.

articleDuncan ArthurAugust 8, 2018targeting, AI, programmatic, automation
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Drowning in Data or Reaching Relevance? Kantar’s Latest Snapshot of the Global Ad Market

ResearchSonia PhamAugust 15, 2018data, ad blocking, kantar
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Facebook’s Trust Crash & The Case for Ethical Targeting

articleDuncan ArthurAugust 2, 2018facebook, privacy, hearts & science, ethical targeting, contextual, contextual advertising

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