Just what size is a tiny blob?

Google’s Prabhakar Raghavan Senior VP, Advertising and Commerce says the amount of data that it uses to serve ads, compared with how much data Google collects about people as a whole, is "a tiny blob" within another "tiny blob".

The Merriam-Webster dictionary defines a blob as: A small drop or lump of something viscid or thick; A daub or spot of color; Something shapeless. Synonyms include drop, droplet, globule, bead, ball, bubble, pellet, pill, and pearl.

Here at illuma we believe in transparency when it comes to the data we use and we encourage and support others to do the same rather than hide behind blob-shaped smoke and mirrors. We use real-time contextual data - we never use personal data.

Our technology tracks the type of content your prospects engage with and uses AI to find similar content to increase reach and scale and drive better engagement and conversions.

Find out more about how illuma’s technology works or get in touch today to arrange a demo.