Illuma’s Jacqui Wallis is speaking at Figaro Digital’s Marketing Summit
On 25 April, illuma’s Managing Director, Jacqui Wallis, will be speaking at Figaro Digital’s Digital Marketing Summit in London. The event aims to provide digital marketers with up-to-date, unbiased views on digital advertising across a broad spectrum of topics including, SEO, PPC, web build, analytics and data, content marketing, CX, ecommerce, email and CRM, social media and multichannel marketing, influencer marketing, UX, geo-location, and video.
On the day, Jacqui’s session will explore the power of tapping into consumer mindsets - capitalising on the power of the individual moment - when reaching a brand’s audience.
She will share research highlights from illuma’s own insight division, looking at the relationship between context and engagement. She will explore how the mood – or mindset – of a consumer influences if and how they will react to advertising.
Her session will also include some interesting insights from illuma’s own research division, including how new AI technology identifies and analyses mindset, reacts in real-time, increases reach and scale, whilst remaining digitally compliant and brand-safe.
To book your place at the Figaro Digital Marketing Summit, please click here.