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ICO Warns Ad Tech not to Flout GDPR

In a report published on 20 June, Information Commissioner, Elizabeth Denham, made it clear that the ad tech industry’s efforts to comply with the GDPR are not sufficient and that the ICO expects significant changes in the coming months. In this blog post, illuma’s MD, Jacqui Wallis shares her thoughts on how the industry will evolve.

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Lightbulb Moments: travel and finance

Lightbulb Moments takes a look at topics that are tightly related but do not necessarily have a natural connection. Exploring these relationships allows illuma to identify other active mindsets and scale campaigns, without the need for third-party data. This week we’ve been looking at data from our travel clients’ campaigns.

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