Contextual targeting has historically involved buying impressions on pages whose content is deemed relevant to a marketer’s brand or product, using a process called keyword targeting.  For years it’s been seen as a safe bet - advertisers can control the content...

Google has taken the long-anticipated step of announcing it will phase out support for third-party tracking cookies from its Chrome browser within two years. This follows similar anti-tracking measures from Firefox and Safari, and comes days after the CCPA came into law in the US.

The Illuma audience expansion technology is privacy-friendly and GDPR-compliant.

Privacy-friendly targeting doesn’t mean we are targeting blind, in fact every day we are unveiling insights into the mindsets of individual users without knowing anything else about them.

Ricoh, a workplace technology and service provider that empowers digital workplaces to work smarter, has scaled its business using illuma’s powerful, machine learning-powered digital marketing solution. In this blog post, Javier Diez-Aguirre, Vice President, Corporate Marketing CSP and Environment, Ricoh Europe, tells the story of their success.