Posts tagged data privacy
ICO Warns Ad Tech not to Flout GDPR

In a report published on 20 June, Information Commissioner, Elizabeth Denham, made it clear that the ad tech industry’s efforts to comply with the GDPR are not sufficient and that the ICO expects significant changes in the coming months. In this blog post, illuma’s MD, Jacqui Wallis shares her thoughts on how the industry will evolve.

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illuma included in Carat top 10 trends for 2019

illuma are proud to have been highlighted as a key technology for advertisers looking to scale audiences post-GDPR. For advertisers, the implications of the roll out of GDPR has been real and have impacted them on a number of fronts including a reduced reach across targeted audiences and difficulties tracking and attributing campaign performance.

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