Posts tagged digital advertising
Finding Your Moment: unlocking audience mindset is the key to engaging more customers

illuma’s MD, Jacqui Wallis, believes that through AI, marketers are on the cusp of unlocking the precious fourth dimension of targeting - mindset. When combining with the traditional three dimensions of media planning - the right message, to the right audience, at the right time - mindset  delivers unparalleled advertising campaign performance.

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