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Finding Your Moment: Unlocking Audience Mindset Is The Key To Engaging More Customers

illuma’s MD, Jacqui Wallis, believes that through AI, marketers are on the cusp of unlocking the precious fourth dimension of targeting - mindset. When combining with the traditional three dimensions of media planning - the right message, to the right audience, at the right time - mindset  delivers unparalleled advertising campaign performance.

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Opinion: The fight for quality content must continue

It’s expected that Google and Facebook will end 2019 with a 63% share of all ad revenue. Illuma’s MD, Jacqui Wallis, shares her thoughts about how and why the digital advertising industry must continue to fight for quality content in order to make the most of the remaining 37%, and start to reverse the trend and win back market share.

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