Case studies
Brands increasing reach and relevance with illuma
Nest Pensions
NEST Pensions turned to Illuma to grow its business sign-ups
Cost per acquisition was half the original target, they hit all their profitability numbers – and only spent 80% of their budget. NEST is now one of the largest pension schemes in the UK.
“Working with Illuma has been a huge success.”
Ranila Ravi Burslem, Marketing Director, NEST Pensions
Nest Pensions
NEST Pensions turned to illuma to grow its business sign-ups
Cost per acquisition was half the original target, they hit all their profitability numbers – and only spent 80% of their budget. NEST is now one of the largest pension schemes in the UK.
“Working with illuma has been a huge success.”
Ranila Ravi Burslem, Marketing Director, NEST Pensions
Ricoh
How Ricoh scales its success with illuma
Electronics company Ricoh Europe worked with illuma to boost awareness and sales. They found web traffic and dwell time increased, and there was a strong improvement in the quality of incoming leads, most of which went on to convert.
“The results were incredible.”
Javier Diez-Aguirre, Vice President Corporate Marketing CSP and Environment
Ricoh Europe
Shelter UK
Shelter sees direct ROI with illuma’s increased reach and relevance
Housing and homelessness charity Shelter came to illuma looking for more donors, who would give greater amounts, more regularly. illuma’s combination of scale and relevance brought the Shelter team more success than they’d ever had with programmatic before.
“We saw some extremely good levels of donation and the ROI was extremely positive – much higher than we’d ever seen from programmatic activity before.”
Eoghan Beecher, Digital Fundraising Manager, Shelter UK
Shelter boosts brand affinity and ad awareness using illuma
Shelter UK dropped TV from its Christmas campaign for the first time and went digital-only with illuma. They hoped to maintain key brand metrics. The campaign outperformed Kantar UK benchmarks and saw a 14% uplift in brand affinity.
“Simply put, it allows us to help more people who need support.”
Eoghan Beecher
Shelter UK
Shelter sees direct ROI with illuma’s increased reach and relevance
Housing and homelessness charity Shelter came to illuma looking for more donors, who would give greater amounts, more regularly. illuma’s combination of scale and relevance brought the Shelter team more success than they’d ever had with programmatic before.
“We saw some extremely good levels of donation and the ROI was extremely positive – much higher than we’d ever seen from programmatic activity before.”
Eoghan Beecher, Digital Fundraising Manager, Shelter UK
Shelter boosts brand affinity and ad awareness using illuma
Shelter UK dropped TV from its Christmas campaign for the first time and went digital-only with illuma. They hoped to maintain key brand metrics. The campaign outperformed Kantar UK benchmarks and saw a 14% uplift in brand affinity.
“Simply put, it allows us to help more people who need support.”
Eoghan Beecher
SWIFT
SWIFT uses illuma to raise awareness of its global finance event
SWIFT is a global member-owned cooperative operating in the finance industry. The team at SWIFT looked to illuma to raise the profile of its global finance event, Sibos, starting with a small first-party data set. illuma’s unique approach to expanding campaigns meant that SWIFT could find a much wider audience without compromising on accuracy.
“illuma provided a solution that not only scaled this niche group beyond what we thought possible, it was able to do this in a brand-safe way without using personal data or cookies.”
Paul Taylor, Managing Director of Marketing Communications at SWIFT