Caxton - moving to an always-on acquisition strategy without increasing spend
Founded in 2002, Caxton FX is a leading foreign exchange and international payments provider, offering a range of currency solutions for individuals and for businesses. Caxton FX prides itself on its outstanding currency service and excellent value for money.
- Awareness - increasing spend from existing customers & growing brand awareness
- Efficiency - build an ‘always on’ strategy for a new product within strict limits and seasonal spikes
- Actions - maximising purchases of the Caxton prepaid currency card
- Smart Conversions - building conversions within strict limits & seasonal cost spikes
For full details on illuma's solution, and the results of the campaign, register to download the complete case study below: