Caxton - moving to an always-on acquisition strategy without increasing spend



“Driving down CPA is crucial to the success of our campaigns. The continual measurement and adjustment to our programmes by illuma help us achieve this and stay ahead of the game in a fiercely competitive landscape.”

Founded in 2002, Caxton FX is a leading foreign exchange and international payments provider, offering a range of currency solutions for individuals and for businesses. Caxton FX prides itself on its outstanding currency service and excellent value for money.



  • Awareness - increasing spend from existing customers & growing brand awareness

  • Efficiency - build an ‘always on’ strategy for a new product within strict limits and seasonal spikes

  • Actions - maximising purchases of the Caxton prepaid currency card

  • Smart Conversions - building conversions within strict limits & seasonal cost spikes


For full details on illuma's solution, and the results of the campaign, register to download the complete case study below:

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