Helping Fujitsu attract new c-level customers, scalably and sustainably
Fujitsu is a leading information and communication technology (ICT) company, with around 155,000 people supporting customers in more than 100 countries.
The objective for illuma’s campaign was to raise awareness around Fujitsu Ultra Mobile products against its competitor set (HP, Lenovo, Dell).
Awareness - to maximise reach and awareness of Ultra Mobile products
Decision Makers - broadening the reach of the products to attract C-suite audience
Performance - achieving a high CTR whilst maintaining a low CPC
Cost - maximising the client’s budget by analysing the eCPC
For full details on illuma's solution, and the results of the campaign, register to download the complete case study below: