Helping NEST Pensions find fresh prospects in a highly competitive market segment



“illuma has developed a unique approach to building and optimising digital campaigns. It is one that has been incredibly effective for us, operating in a highly competitive space.”

NEST is a £580 million defined contribution pension scheme, set up by the government specifically for auto-enrolment. There have around 2.4 million members and over 30,000 employers signed up.



  • Awareness - to maximise reach and awareness of NEST's proposition
  • Personalised - to create tailored messaging by industry, e.g. Financial
  • Actions - to drive online signups to the NEST scheme
  • Targeting - SMEs-business users that behave like consumers, difficult to targe using 3rd party data

For full details on illuma's solution, and the results of the campaign, register to download the complete case study below:

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