by Editorial team | Mar 24, 2023 | audience targeting, contextual, Contextual accuracy, cookieless, digital advertising
Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about insomnia....
by Editorial team | Mar 23, 2023 | audience targeting, Contextual accuracy, cookieless
Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about insomnia....
by Editorial team | Dec 8, 2022 | audience targeting, contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
As 2022 draws to a close, we asked some of the team to predict the key trends and challenges that will face agency traders in 2023. No surprise they honed straight in on the need to find effective cookieless solutions. Also high on their lists were the need for...
by Editorial team | Jun 20, 2019 | audience targeting
As they launched, workplace pension provider NEST, they faced the challenge of scaling their customer base from the ground up having not done any marketing at scale, therefore, having little knowledge about their target audience and how they were likely to engage with...
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