by Editorial team | Aug 20, 2024 | audience targeting, contextual, cookieless, digital advertising, news, Publishers
[London, 20/08/2024] Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a...
by Editorial team | Aug 13, 2024 | audience targeting, brand suitability, contextual, Contextual accuracy, cookieless, digital advertising, news
The illuma team is delighted to announce a ground-breaking new partnership with News UK, marking a significant advancement in the accuracy of contextual tagging and brand safety. News UK has launched a new tool, Nucleus Narr(ai)te, which applies illuma’s AI, enhanced...
by Editorial team | Oct 10, 2023 | audience targeting, contextual, cookieless, cross-platform, CTV, Uncategorized
For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of programming which is often tailored to their tastes by recommendation engines. For advertisers trying to reach...
by Editorial team | Oct 5, 2023 | audience targeting, contextual, cookieless, cross-platform, CTV, Uncategorized
By collaborating across platforms using illuma’s contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Read more from Wieger Holvoet, programmatic technical lead at Dentsu, in this article in ExchangeWire:...
by Editorial team | Aug 3, 2023 | audience targeting, contextual, cookieless, Uncategorized
Cookies are out, and contextual is back in – and the good news is, it’s had an upgrade, says Rosa Almarza, client director at Illuma. Google’s timeline on removing cookies may seem…flexible… but one thing is certain, since GDPR, cookie-based impressions have...
by Editorial team | Mar 24, 2023 | audience targeting, contextual, Contextual accuracy, cookieless, digital advertising
Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about...
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