by Editorial team | Dec 19, 2024 | audience targeting, contextual, Contextual accuracy, cookieless, CTV, digital advertising
From the great cookie turn-around to brand safety concerns and a rush towards CTV, it’s been another year of high-speed developments in the world of adtech. The illuma team reflects on what’s to come in 2025. Wieger Holvoet Senior Technical Lead Success will depend on...
by Editorial team | Nov 21, 2024 | audience targeting, contextual, Contextual accuracy, cookieless, digital advertising, news, Publishers
Many publishers are losing ad revenue as their content is wrongly blacklisted as misinformation, inflammatory, or inappropriate, making it almost impossible to monetise. However, emerging AI-driven technology is providing brand advertisers with greater confidence in...
by Editorial team | Oct 17, 2024 | audience targeting, contextual, cookieless, digital advertising, news
[London, 15/10/2024] illuma, the leading contextual-AI firm, today announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season. PubMatic buyers looking to enhance reach across their audiences...
by Editorial team | Aug 20, 2024 | audience targeting, contextual, cookieless, digital advertising, news, Publishers
[London, 20/08/2024] Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a...
by Editorial team | Aug 13, 2024 | audience targeting, brand suitability, contextual, Contextual accuracy, cookieless, digital advertising, news
The illuma team is delighted to announce a ground-breaking new partnership with News UK, marking a significant advancement in the accuracy of contextual tagging and brand safety. News UK has launched a new tool, Nucleus Narr(ai)te, which applies illuma’s AI, enhanced...
by Editorial team | Oct 10, 2023 | audience targeting, contextual, cookieless, cross-platform, CTV, Uncategorized
For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of programming which is often tailored to their tastes by recommendation engines. For advertisers trying to reach...
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