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NEWS: Grapeshot founder and early “pioneer” of contextual targeting, John Snyder, joins Illuma

NEWS: Grapeshot founder and early “pioneer” of contextual targeting, John Snyder, joins Illuma

by Emily Bamber | Mar 28, 2022 | contextual, data insights, data privacy, digital advertising, GDPR

John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual AI specialist Illuma Technology as a shareholder and active investor. Snyder built Grapeshot from a start-up in Cambridge, UK, in 2006, into a global adtech data...
NEWS: Introducing Illuma Compass™ – scale and relevance in CTV

NEWS: Introducing Illuma Compass™ – scale and relevance in CTV

by Emily Bamber | Feb 9, 2022 | contextual, cross-platform, CTV, data insights

* Online audiences move fluidly between platforms yet targeting remains largely disconnected and siloed – until now * Illuma Compass™ moves between the open web and CTV in real time, allowing brands to monitor and respond to live content consumption across platforms *...
Google says no to identifiers: The future is where context meets behaviour

Google says no to identifiers: The future is where context meets behaviour

by Editorial team | Mar 5, 2021 | contextual, floc, google, online identity

It’s been a tough week for those developing third-party cookie replacements. In a blog post, Google announced it will be leaving identifiers behind once it removes cookies from Chrome in 2022 – and that it would rather everyone else did too. In the post Google’s...
Digital Marketing for Brand and Direct Response

Digital Marketing for Brand and Direct Response

by Editorial team | Jun 23, 2019 | brand advertising, contextual, digital advertising, direct response

Digital advertising budgets now exceed the amount spent on offline channels and brands are turning to digital advertising as a means to increase brand awareness as well as drive new business, according to Gartner. Furthermore, reach is now the primary reason why...
Lightbulb Moments: travel and finance

Lightbulb Moments: travel and finance

by Editorial team | May 28, 2019 | contextual, data analysis, data insights

Lightbulb Moments is a new series of insights from our data analysis team. Lightbulb Moments takes a look at topics that are tightly related but do not necessarily have a natural connection. Exploring these relationships allows illuma to identify other active mindsets...

Recent Posts

  • EVENT: Book a meeting with the Illuma team at the Digiday Media Buying Summit
  • NEWS: Grapeshot founder and early “pioneer” of contextual targeting, John Snyder, joins Illuma
  • NEWS: Introducing Illuma Compass™ – scale and relevance in CTV
  • Meet with us at Programmatic I/O in New York City
  • Google says no to identifiers: The future is where context meets behaviour

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