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Top 5 Trends for Agency Traders in 2023

Top 5 Trends for Agency Traders in 2023

by Editorial team | Dec 8, 2022 | audience targeting, contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR

As 2022 draws to a close, we asked some of the team to predict the key trends and challenges that will face agency traders in 2023. No surprise they honed straight in on the need to find effective cookieless solutions. Also high on their lists were the need for...
Travel campaigns: Escape the crowds with Illuma

Travel campaigns: Escape the crowds with Illuma

by Editorial team | Nov 8, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, travel

As travel brands look towards the peak booking season, finding holidaymakers in a planning mindset will be crucial to campaign success ✈️ Illuma’s unique contextual insights enable brands to identify the contexts producing the best engagement or awareness, and...
Winning with the FIFA World Cup 🏆⚽

Winning with the FIFA World Cup 🏆⚽

by Editorial team | Sep 8, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, World Cup

  The 2022 FIFA World Cup is a huge opportunity for advertisers, right at the start of the festive shopping season 🛍️.  The tournament takes place in winter for the first time, filling those dark days in the US and Europe, and more...
A segment for each season ☀️☔ ❄️

A segment for each season ☀️☔ ❄️

by Emily Bamber | Jul 28, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising

As the busy season approaches, the team have been creating new illuma themed segments, around key times such as sport events, retail and holidays, using our reactive contextual technology.  illuma’s Seasonal Segments™...
Top 5 Trends for Agency Traders in 2023

Cookies or no cookies, contextual has a higher purpose

by Editorial team | Jun 29, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR

There is a void to be filled – cookies will soon be consigned to the scrapheap, and new ad targeting technologies are required to enable digital marketers to identify audiences. We all know this.   While Google’s will they/won’t they plotline has gone on for a few...
BLOG: Worried about the future? 5 tips for building a post-cookie targeting strategy

BLOG: Worried about the future? 5 tips for building a post-cookie targeting strategy

by Editorial team | Jun 14, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR

If you’re worried about how to target ads without using cookies, you’re not alone – a recent survey by Digiday showed that 71% of agencies and brands are concerned about the future, and three-quarters believe they stand to lose in the post-cookie world. But with...
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Recent Posts

  • Top 5 Trends for Agency Traders in 2023
  • Travel campaigns: Escape the crowds with Illuma
  • Winning with the FIFA World Cup 🏆⚽
  • A segment for each season ☀️☔ ❄️
  • Cookies or no cookies, contextual has a higher purpose

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