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Contextual targeting: Why keywords are no longer… key

Contextual targeting: Why keywords are no longer… key

by Editorial team | Mar 24, 2023 | audience targeting, contextual, Contextual accuracy, cookieless, digital advertising

Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about insomnia....
Contextual targeting: Why keywords are no longer… key

Contextual targeting: Why keywords are no longer… key

by Editorial team | Mar 23, 2023 | audience targeting, Contextual accuracy, cookieless

Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about insomnia....
NEWS: llluma aims to boost contextual accuracy with new classification system for CTV and web

NEWS: llluma aims to boost contextual accuracy with new classification system for CTV and web

by Editorial team | Feb 16, 2023 | contextual, Contextual accuracy, cookieless, CTV, data insights, data privacy, digital advertising

Illuma, the contextual-AI specialist, has developed a new content classification system which may soon improve accuracy to as much as 100%*. The Illuma data and insights team has spent four years turning its similarity engine, which was developed in 2014 to expand...
Top 5 Trends for Agency Traders in 2023

Top 5 Trends for Agency Traders in 2023

by Editorial team | Dec 8, 2022 | audience targeting, contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR

As 2022 draws to a close, we asked some of the team to predict the key trends and challenges that will face agency traders in 2023. No surprise they honed straight in on the need to find effective cookieless solutions. Also high on their lists were the need for...
Contextual targeting: Why keywords are no longer… key

Travel campaigns: Escape the crowds with Illuma

by Editorial team | Nov 8, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, travel

As travel brands look towards the peak booking season, finding holidaymakers in a planning mindset will be crucial to campaign success ✈️ Illuma’s unique contextual insights enable brands to identify the contexts producing the best engagement or awareness, and...
Winning with the FIFA World Cup 🏆⚽

Winning with the FIFA World Cup 🏆⚽

by Editorial team | Sep 8, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, World Cup

  The 2022 FIFA World Cup is a huge opportunity for advertisers, right at the start of the festive shopping season 🛍️.  The tournament takes place in winter for the first time, filling those dark days in the US and Europe, and more...
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Recent Posts

  • Contextual targeting: Why keywords are no longer… key
  • Contextual targeting: Why keywords are no longer… key
  • NEWS: llluma aims to boost contextual accuracy with new classification system for CTV and web
  • Top 5 Trends for Agency Traders in 2023
  • Travel campaigns: Escape the crowds with Illuma

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