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Cookies or no cookies, contextual has a higher purpose

Cookies or no cookies, contextual has a higher purpose

by Editorial team | Jun 29, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR

There is a void to be filled – cookies will soon be consigned to the scrapheap, and new ad targeting technologies are required to enable digital marketers to identify audiences. We all know this.   While Google’s will they/won’t they plotline has gone on for a few...
BLOG: Worried about the future? 5 tips for building a post-cookie targeting strategy

BLOG: Worried about the future? 5 tips for building a post-cookie targeting strategy

by Editorial team | Jun 14, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR

If you’re worried about how to target ads without using cookies, you’re not alone – a recent survey by Digiday showed that 71% of agencies and brands are concerned about the future, and three-quarters believe they stand to lose in the post-cookie world. But with...
NEWS: Introducing Illuma Compass™ – scale and relevance in CTV

NEWS: Introducing Illuma Compass™ – scale and relevance in CTV

by Emily Bamber | Feb 9, 2022 | contextual, cross-platform, CTV, data insights

* Online audiences move fluidly between platforms yet targeting remains largely disconnected and siloed – until now * Illuma Compass™ moves between the open web and CTV in real time, allowing brands to monitor and respond to live content consumption across platforms *...

Recent Posts

  • Cookies or no cookies, contextual has a higher purpose
  • BLOG: Worried about the future? 5 tips for building a post-cookie targeting strategy
  • EVENT: Book a meeting with the Illuma team at the Digiday Media Buying Summit
  • NEWS: Grapeshot founder and early “pioneer” of contextual targeting, John Snyder, joins Illuma
  • NEWS: Introducing Illuma Compass™ – scale and relevance in CTV

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