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CTV: Why this industry darling has everyone’s attention in 2023

CTV: Why this industry darling has everyone’s attention in 2023

by Editorial team | Apr 5, 2023 | contextual, cross-platform, CTV

The challenges and opportunities of CTV were at the centre of three global industry events the week before last, from New York – AdWeek’s Convergent TV, to London – Connected TV World Summit and New Video Frontiers.   illuma representatives were in attendance...
NEWS: llluma aims to boost contextual accuracy with new classification system for CTV and web

NEWS: llluma aims to boost contextual accuracy with new classification system for CTV and web

by Editorial team | Feb 16, 2023 | contextual, Contextual accuracy, cookieless, CTV, data insights, data privacy, digital advertising

Illuma, the contextual-AI specialist, has developed a new content classification system which may soon improve accuracy to as much as 100%*. The Illuma data and insights team has spent four years turning its similarity engine, which was developed in 2014 to expand...
Top 5 Trends for Agency Traders in 2023

Top 5 Trends for Agency Traders in 2023

by Editorial team | Dec 8, 2022 | audience targeting, contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR

As 2022 draws to a close, we asked some of the team to predict the key trends and challenges that will face agency traders in 2023. No surprise they honed straight in on the need to find effective cookieless solutions. Also high on their lists were the need for...
Travel campaigns: Escape the crowds with Illuma

Travel campaigns: Escape the crowds with Illuma

by Editorial team | Nov 8, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, travel

As travel brands look towards the peak booking season, finding holidaymakers in a planning mindset will be crucial to campaign success ✈️ Illuma’s unique contextual insights enable brands to identify the contexts producing the best engagement or awareness, and then...
Winning with the FIFA World Cup 🏆⚽

Winning with the FIFA World Cup 🏆⚽

by Editorial team | Sep 8, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, World Cup

  The 2022 FIFA World Cup is a huge opportunity for advertisers, right at the start of the festive shopping season 🛍️.  The tournament takes place in winter for the first time, filling those dark days in the US and Europe, and more audiences than ever are...
A segment for each season ☀️☔ ❄️

A segment for each season ☀️☔ ❄️

by Emily Bamber | Jul 28, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising

As the busy season approaches, the team have been creating new illuma themed segments, around key times such as sport events, retail and holidays, using our reactive contextual technology.  illuma’s Seasonal Segments™...
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Recent Posts

  • How AI is giving new powers to contextual targeting
  • CTV: Why this industry darling has everyone’s attention in 2023
  • Contextual targeting: Why keywords are no longer… key
  • Contextual targeting: Why keywords are no longer… key
  • NEWS: llluma aims to boost contextual accuracy with new classification system for CTV and web

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