Understand your campaign audiences, without cookies or identifiers – using our bespoke platform, Illumaland™
Illuma works in real time to uncover new audiences based on content consumption during live campaigns. During this process, valuable, actionable insights emerge about a brand’s customers and their online interests, without using cookies or identifiers.
Monitor, track and report on these unique insights through our bespoke self-serve platform, Illumaland™.
Led by live data
The relationship between brand messaging and context changes moment-by-moment as a campaign unfolds. Illuma keeps step with this, analysing and adapting on the fly, led by live user interest.
No keywords, no guesswork
Unlike other solutions, Illuma makes no assumptions about where a brand’s customers will congregate online. So, actual content consumption can tell us a lot about their real interests and motivators.
Through your campaign portal, Illumaland™, find out which content topics are proving effective for your campaigns, what time of day or length of article inspires interest, and even the mindset of your customers when they respond to your messaging.
Our end-to-end self-serve portal allows you to manage your campaign, view and understand these unique insights and export data so that you can include these valuable findings in your own reports.
With Illumaland™ you can also:
- Create contextual campaigns across any DSP
- Set up banner, video and native campaigns
- Target 40+ global markets and languages
- Share KPI benchmarks
- Upload inclusion and exclusion lists
- Easily create, share and apply your illuma Deal IDs.
Contact us to find out more.