March Madness campaigns
Your success tools and activation guide
advanced contextual targeting tools
Use illuma Smart Categories™ for:
- Outcomes: Drive clicks, views and conversions by targeting fans in the highest performing contexts
- Scale: Dynamically expand to new trending contexts in-flight, optimizing towards your brand’s KPIs
- Choose existing sports categories, or build your own.
Use illuma Precision Categories™ for:
- Accuracy: Reach premium March Madness coverage across CTV and the web, accurately and at scale
- Efficiency: Enjoy maximum reach and minimal wastage thanks to our human-trained AI models
- Choose specialist sports categories, or build your own.
Activation
How to set up your campaign:
In your DSP/SSP
In your preferred platform, select
illuma Precision™: March Madness.
Not sure?
Reach out and our US-based team will set up your campaign today.
Via your account manager
Get in touch with your CS Manager at illuma for sports categories or bespoke.
Upcoming
Planning ahead?
You can also set up illuma categories for:
- Mothers’ Day
- Easter hosting and gifting
- Fathers’ Day
- Summer holidays
- Back to school
Submit the form below and let us know how our Contextual-AI can help with your upcoming campaigns.
Get started with illuma
Find out how our contextual AI can work for you.