Traditional keyword targeting limits the scale and performance of your campaign, and can be prone to inaccuracy.
Illuma Smart Categories™ use a proprietary content categoriser powered by AI and human intelligence (HITL) which brings greater accuracy to contextual targeting.
More than 400 themed content categories, optimised on the fly by our AI system
Traditional keyword targeting limits the scale and performance of your campaign, and can be prone to inaccuracy.
Illuma Smart Categories™ use a proprietary content categoriser powered by AI and human intelligence (HITL) which brings greater accuracy to contextual targeting
The next step in contextual
With contextual keyword targeting, you target a limited number of keywords and set them manually. Once the campaign is live, that’s it.
Live insights, adaptive targeting
With Illuma Smart Categories™, our technology detects high-performing contexts within your chosen topic, fluidly adapting as these change throughout the campaign.
Dynamic keyword targeting without limits
This means you can target unlimited keywords, with new ones found and selected dynamically using AI. The technology learns from your campaign and optimises while it’s live.
Achieve accuracy, relevance and reach in your campaign
By expanding into the contexts that are proven to be working for your campaign, Illuma delivers scale without losing audience relevance.
