Smart Categories™

Contexts chosen and adapted on the fly by our AI system

Traditional keyword targeting limits the scale and performance of your campaign.

Illuma Smart Categories uses AI to dynamically identify and expand the types of pages that are working best.

Contexts chosen and adapted on the fly by our AI system

Traditional keyword targeting limits the scale and performance of your campaign.

Illuma Smart Categories uses AI to dynamically identify and expand the types of pages that are working best.

The next step in contextual

With contextual keyword targeting, you target a limited number of keywords and set them manually. Once the campaign is live, that’s it.

Live insights, adaptive targeting

With Illuma Smart Categories™, our technology detects high-performing pages within your chosen context, fluidly adapting as these change throughout the campaign.

Dynamic keyword targeting without limits

This means you can target unlimited keywords, with new ones found and selected dynamically using AI. The technology learns from your campaign and optimises it while it’s live.

Achieve relevance and reach in your campaign

By expanding into the contexts that are proven to be working for your campaign, Illuma delivers scale without losing audience relevance.