The win-win solution for publishers, traders and advertisers
Make full use of inventory by optimising deals and PMPs, using real-time signals unique to each campaign.
illuma Publisher™ evolves traditional deals and PMPs. It uses machine learning to let publishers offer a new, customised way of trading with buyers that uses signals unique to each campaign, making use of the full breadth of inventory.
The win-win solution for publishers, traders and advertisers
Make full use of inventory by optimising deals and PMPs, using real-time signals unique to each campaign.
illuma Publisher™ evolves traditional deals and PMPs. It uses machine learning to let publishers offer a new, customised way of trading with buyers that uses signals unique to each campaign, making use of the full breadth of inventory.
AI-powered deals
Instead of a static deal that pushes inventory based on criteria selected before the campaign, traders can buy illuma Publisher™ deals that learn from live user behaviour and curate the inventory dynamically while the campaign is live.
Push the best-performing inventory
Each illuma deal uses our proprietary algorithm to analyse live campaign signals, find the highest-performing inventory, and push similar inventory to the campaign for better performance.
Better trading, better outcomes
A brand can be relevant in a myriad different contexts, depending on thousands of factors. For the first time, illuma Publisher™ lets both buyers and sellers react to that, optimising trades and creating better outcomes for both.
A win-win partnership
Both the sell side and buy side need new solutions to keep ads effective while safeguarding the future of the open web. illuma Publisher™ brings both sides together in a win-win partnership.
Publishers
The competitive edge
Give PMPs and deals the ability to learn and adapt to live performance signals. Instead of giving buyers the inventory that you expect to work, offer the inventory you know is working from moment to moment.
Choose illuma Publisher™ to:
- Push the right inventory at the right time
- Bring greater value to every impression
- Uncover more opportunities in your inventory
Traders
Better campaign results, optimised ad spend
You want to buy the inventory that works. But that changes all the time – from one minute to the next. Traditional PMP targeting doesn’t allow you to adapt to that. illuma Publisher™ does.
Choose illuma Publisher™ for:
- Dynamic inventory selection that performs better for brands
- Smarter trading with publishers which uses new inventory opportunities
- Customised targeting relationships in every campaign
Trade smarter from both sides
A good deal is one that works for all parties. With illuma, traders get the certainty that they’re getting a good deal, and publishers can offer a competitive advantage. All while using more inventory efficiently.
Illuma Smart Deals™ evolves traditional deals and PMPs. It uses machine learning to let publishers offer a new, customised way of trading with buyers that uses signals unique to each campaign, making use of the full breadth of inventory.
AI-powered deals
Instead of a static deal that pushes inventory based on criteria selected before the campaign, traders can buy Smart Deals™ that learn from live user behaviour and curate the inventory dynamically while the campaign is live
Push the best-performing inventory
Each Smart Deal™ uses our proprietary algorithm to analyse live campaign signals, find the highest-performing inventory, and push similar inventory to the campaign for better performance
Better trading, better outcomes
There are myriad different contexts where any brand is relevant, depending on thousands of factors. For the first time, Smart Deals™ lets both buyers and sellers react to that, optimising trades and creating better outcomes for both.
A win-win partnership
Both the sell side and buy side need new solutions to keep ads effective while safeguarding the future of the open web. Illuma Smart Deals™ brings both sides together in a win-win partnership.
Publishers
The competitive edge
Give PMPs and deals the ability to learn and adapt to live performance signals. Instead of giving buyers the inventory that you expect to work, offer the inventory you know is working from moment to moment.
Choose Illuma Smart Deals™ to:
- Push the right inventory at the right time
- Bring greater value to every impression
- Uncover more opportunities in your inventory
Traders
Better campaign results, optimised ad spend
You want to buy the inventory that works. But that changes all the time – from one minute to the next. Traditional PMP targeting doesn’t allow you to adapt to that. Illuma Smart Deals™ does.
Choose Illuma Smart Deals™ for:
- Dynamic inventory selection that performs better for brands
- Smarter trading with publishers which uses new inventory opportunities
- Customised targeting relationships in every campaign
Trade smarter from both sides
A good deal is one that works for all parties. With Smart Deals™, traders get the certainty that they’re getting a good deal, and publishers can offer a competitive advantage. All while using more inventory efficiently.