by Editorial team | Dec 19, 2024 | audience targeting, contextual, Contextual accuracy, cookieless, CTV, digital advertising
From the great cookie turn-around to brand safety concerns and a rush towards CTV, it’s been another year of high-speed developments in the world of adtech. The illuma team reflects on what’s to come in 2025. Wieger Holvoet Senior Technical Lead Success will depend on...
by Editorial team | Nov 21, 2024 | audience targeting, contextual, Contextual accuracy, cookieless, digital advertising, news, Publishers
Many publishers are losing ad revenue as their content is wrongly blacklisted as misinformation, inflammatory, or inappropriate, making it almost impossible to monetise. However, emerging AI-driven technology is providing brand advertisers with greater confidence in...
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