Relevance and reach without personal data or cookies

Illuma’s core product is an ad targeting solution that uses live engagement signals to intelligently expand advertising campaigns without relying on personal data or identifiers.

Illuma Moment Targeting

Relevance and reach without personal data or cookies

Illuma’s core product is an ad targeting solution that uses live engagement signals to intelligently expand advertising campaigns without relying on personal data or identifiers.

Privacy-friendly ad targeting with better results

Illuma Reacts uses proprietary AI algorithms to learn from groups, offering advertisers a privacy-friendly way to reach engaged audiences that is compliant with CCPA, GDPR and ePrivacy.

Our AI-powered technology analyses contextual patterns in pages that drive brand awareness and quality engagements. It then scales out to find similar audiences in similar content, when they are likely to be open to campaign messaging.

Live optimisation for better results; privacy-friendly reach that maintains relevance.

How it works:

Lookalike targeting meets contextual

Illuma learns from the pages that generate positive engagements from your audience. Our machine learning models use these live signals to find real-time lookalikes, people with similar interests, reading similar content.

The technology scales up in real time, reaching large numbers of new people – Customer Peers® – who are mentally available to your campaign, simultaneously driving up reach and relevance. In other words, you get the advantages of lookalike targeting methods without using an identifier. So it’s privacy-friendly and future-proof.

Traditional contextual relies on simplification and guesswork. Meanwhile, audience segmentation places limits around a campaign and can be difficult to scale. These conventional methods narrow down to find success. Illuma works in the opposite way, expanding out and adjusting in real time to both increase the reach of your campaign and improve performance.

The next step for contextual targeting

For too long, contextual has been missing opportunities. Keyword targeting can offer brand-safety, but it’s not engineered for success – our work shows that up to 60% of campaign results can come from contexts that are unrelated to the brand. Until now, it’s been impossible to find those contexts. Historical data can’t help you – the only way is using live data. That’s exactly what we do.

By using audience signals to power contextual expansion, our approach builds campaigns with broad reach, intelligently – by reading what’s actually working for an audience in real time.

Illuma is engineered for both brand and performance campaigns. Whatever your KPI, our technology is designed to deliver success.