As the busy season approaches, the team have been creating new illuma themed segments, around key times such as sport events, retail and holidays, using our reactive contextual technology. illuma’s Seasonal Segments™...
There is a void to be filled – cookies will soon be consigned to the scrapheap, and new ad targeting technologies are required to enable digital marketers to identify audiences. We all know this. While Google’s will they/won’t they plotline has gone on for a few...
5 things to consider when you’re building your post-cookie ad targeting strategy
‘Pioneer’ of contextual targeting, who sold Grapeshot to Oracle, invests in Illuma’s next-generation technology
Fluid audiences, multiple places, one solution – Illuma Compass™
ItIn a blog post, Google announced it will be leaving identifiers behind once it removes cookies from Chrome in 2022 – and that it would rather everyone else did too.
What can agencies learn about context and the influence it can have on a user’s moment-to-moment receptiveness to campaign messaging?
Kantar study shows illuma outperforming traditional brand uplift benchmarks without using personal data
Kantar recently looked into the brand uplift effects of our cookieless ad targeting technology. The results showed illuma significantly outperforming industry benchmarks in areas including Online Ad Awareness and Brand Affinity, without using personal data. Kantar’s...
Contextual targeting has historically involved buying impressions on pages whose content is deemed relevant to a marketer’s brand or product, using a process called keyword targeting. For years it’s been seen as a safe bet - advertisers can control the content...
Google has taken the long-anticipated step of announcing it will phase out support for third-party tracking cookies from its Chrome browser within two years. This follows similar anti-tracking measures from Firefox and Safari, and comes days after the CCPA came into law in the US.
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