Blog

A segment for each season ☀️☔ ❄️

A segment for each season ☀️☔ ❄️

As the busy season approaches, the team have been creating new illuma themed segments, around key times such as sport events, retail and holidays, using our reactive contextual technology.  illuma’s Seasonal Segments™...

Cookies or no cookies, contextual has a higher purpose

Cookies or no cookies, contextual has a higher purpose

There is a void to be filled – cookies will soon be consigned to the scrapheap, and new ad targeting technologies are required to enable digital marketers to identify audiences. We all know this.   While Google’s will they/won’t they plotline has gone on for a few...

Contextual targeting in 2020: beyond keywords

Contextual targeting in 2020: beyond keywords

Contextual targeting has historically involved buying impressions on pages whose content is deemed relevant to a marketer’s brand or product, using a process called keyword targeting.  For years it’s been seen as a safe bet - advertisers can control the content...

Chrome to phase out third-party tracking cookies within two years

Chrome to phase out third-party tracking cookies within two years

Google has taken the long-anticipated step of announcing it will phase out support for third-party tracking cookies from its Chrome browser within two years. This follows similar anti-tracking measures from Firefox and Safari, and comes days after the CCPA came into law in the US.

Get started with Illuma

Find out how our contextual AI can work for you.

can work for you