Article in PerformanceIn looking at three major areas where programmatic is now making real progress. Links to external site.
Read More
Dimension 2018 is Kantar's annual research report dedicated to all things media planning, buying and measurement. This is a quick summary of some of its most interesting findings, from ad blocking, to how brands are using data, and customer views on the state of online ads.
Read More
Article in Martech Today on why the ad industry should treat people more like human beings, less like machines. Links to external site.
Read More
GDPR and browser-cookie-blocking mean we’re in sore need of an alternative to targeting the individual. Contrary to what some have argued though, that doesn’t mean throwing out any kind of data or targeting completely.
Read More
Our CTO Peter Mason featured in AI Business, on what’s holding back AI in marketing from hitting its true potential in a connected world. (Opens in a new window.)
Read More
illuma MD Duncan Arthur writes in AdExchanger on what might happen if GDPR’s next move was to a fully transparent opt-in model for personal targeting.
Read More
The implications of the DoubleClick ID blocking may be lost on some. But a little more context on Mountain View’s grip of programmatic ads, and its activities around GDPR in particular put them into stark relief.
Read More
Though the advertising industry has in recent years largely focused on personal rather than page data, this piece explains three clear reasons why the tide is now turning, and contextual is more important than ever.
Read More