Blog
How AI is giving new powers to contextual targeting
Cookies are out, and contextual is back in - and the good news is, it’s had an upgrade, says Rosa Almarza, client director at Illuma. Google’s timeline on removing cookies may seem…flexible… but one thing is certain, since GDPR, cookie-based impressions have become...
CTV: Why this industry darling has everyone’s attention in 2023
The challenges and opportunities of CTV were at the centre of three global industry events the week before last, from New York – AdWeek’s Convergent TV, to London – Connected TV World Summit and New Video Frontiers. illuma representatives were in attendance...
Contextual targeting: Why keywords are no longer… key
Planners thinking ahead to future campaigns, are advised to think beyond keywords. Contextual AI will enable to reach new audiences in unexpected places.
NEWS: llluma aims to boost contextual accuracy with new classification system for CTV and web
Illuma, the contextual-AI specialist, has developed a new content classification system which may soon improve accuracy to as much as 100%*.
Top 5 Trends for Agency Traders in 2023
As travel companies look to the peak booking season, finding holidaymakers in a planning mindset will be key to campaign success.
Travel campaigns: Escape the crowds with Illuma
As travel companies look to the peak booking season, finding holidaymakers in a planning mindset will be key to campaign success.
Winning with the FIFA World Cup 🏆⚽
Stay one step ahead of the game with Illuma’s contextual segment
A segment for each season ☀️☔ ❄️
As the busy season approaches, the team have been creating new illuma themed segments, around key times such as sport events, retail and holidays, using our reactive contextual technology. illuma’s Seasonal Segments™...
Cookies or no cookies, contextual has a higher purpose
There is a void to be filled – cookies will soon be consigned to the scrapheap, and new ad targeting technologies are required to enable digital marketers to identify audiences. We all know this. While Google’s will they/won’t they plotline has gone on for a few...
BLOG: Worried about the future? 5 tips for building a post-cookie targeting strategy
5 things to consider when you’re building your post-cookie ad targeting strategy
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