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Contextual targeting in 2020: beyond keywords

Contextual targeting in 2020: beyond keywords

Contextual targeting has historically involved buying impressions on pages whose content is deemed relevant to a marketer’s brand or product, using a process called keyword targeting.  For years it’s been seen as a safe bet - advertisers can control the content...

Chrome to phase out third-party tracking cookies within two years

Chrome to phase out third-party tracking cookies within two years

Google has taken the long-anticipated step of announcing it will phase out support for third-party tracking cookies from its Chrome browser within two years. This follows similar anti-tracking measures from Firefox and Safari, and comes days after the CCPA came into law in the US.

How Ricoh is Scaling its Success with illuma

How Ricoh is Scaling its Success with illuma

Ricoh, a workplace technology and service provider that empowers digital workplaces to work smarter, has scaled its business using illuma’s powerful, machine learning-powered digital marketing solution. In this blog post, Javier Diez-Aguirre, Vice President, Corporate Marketing CSP and Environment, Ricoh Europe, tells the story of their success.

ICO Warns Ad Tech not to Flout GDPR

ICO Warns Ad Tech not to Flout GDPR

Last week (20 June), following an investigation into the use of consumer data across the ad tech industry, the ICO published a report that serves as a warning to the industry. The bottom line: stop flouting the rules.

Digital Marketing for Brand and Direct Response

Digital Marketing for Brand and Direct Response

Digital advertising budgets now exceed the amount spent on offline channels and brands are turning to digital advertising as a means to increase brand awareness as well as drive new business, according to Gartner. Furthermore, reach is now the primary reason why brand-based advertisers are using digital today, according to the House of Lords UK Advertising in a Digital Age report.

How NEST Pensions Went From 0 to >6m Customers With illuma

How NEST Pensions Went From 0 to >6m Customers With illuma

As they launched, workplace pension provider NEST, they faced the challenge of scaling their customer base from the ground up having not done any marketing at scale, therefore, having little knowledge about their target audience and how they were likely to engage with online advertising.

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