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Contextual targeting: Why keywords are no longer… key

Mar 24, 2023

Planners thinking ahead to future campaigns, are advised to think beyond keywords. Contextual AI will enable to reach new audiences in unexpected places.

NEWS: llluma aims to boost contextual accuracy with new classification system for CTV and web

Feb 16, 2023

Illuma, the contextual-AI specialist, has developed a new content classification system which may soon improve accuracy to as much as 100%*.

Top 5 Trends for Agency Traders in 2023

Dec 8, 2022

As travel companies look to the peak booking season, finding holidaymakers in a planning mindset will be key to campaign success.

Travel campaigns: Escape the crowds with Illuma

Nov 8, 2022

As travel companies look to the peak booking season, finding holidaymakers in a planning mindset will be key to campaign success.

Winning with the FIFA World Cup 🏆⚽

Sep 8, 2022

Stay one step ahead of the game with Illuma’s contextual segment

A segment for each season ☀️☔ ❄️

Jul 28, 2022

As the busy season approaches, the team have been creating new illuma themed segments, around key times such as sport events, retail and holidays, using our reactive contextual technology. illuma’s Seasonal Segments™...

Cookies or no cookies, contextual has a higher purpose

Jun 29, 2022

There is a void to be filled – cookies will soon be consigned to the scrapheap, and new ad targeting technologies are required to enable digital marketers to identify audiences. We all know this.  While Google’s will they/won’t they plotline has gone on for a few...

Contextual targeting: Why keywords are no longer… key

NEWS: llluma aims to boost contextual accuracy with new classification system for CTV and web

Travel campaigns: Escape the crowds with Illuma

Winning with the FIFA World Cup 🏆⚽

A segment for each season ☀️☔ ❄️

NEWS: Introducing Illuma Compass™ – scale and relevance in CTV

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