4 things we’ve learned about campaign audiences without using personal data
ICO Warns Ad Tech not to Flout GDPR
The Illuma audience expansion technology is privacy-friendly and GDPR-compliant.
Privacy-friendly targeting doesn’t mean we are targeting blind, in fact every day we are unveiling insights into the mindsets of individual users without knowing anything else about them.
How Ricoh is Scaling its Success with illuma
In a report published on 20 June, Information Commissioner, Elizabeth Denham, made it clear that the ad tech industry’s efforts to comply with the GDPR are not sufficient and that the ICO expects significant changes in the coming months. In this blog post, illuma’s MD, Jacqui Wallis shares her thoughts on how the industry will evolve.
Digital Marketing for Brand and Direct Response
illuma has been working with Ricoh to help them scale their business through garnering a better understand their target audience. In this blog post, Javier Diez-Aguirre, Vice President, Corporate Marketing CSP and Environment, Ricoh Europe, tells the story of their success from pilot campaign to the rollout of illuma across multiple European markets.
How NEST Pensions Went From 0 to >6m Customers With illuma
As consumers spend more and more time online, and more ad spend shifts towards digital advertising needs to be able to, and be measured against, brand awareness and direct response KPIs. In this blog post, we explore just how illuma’s Content Distribution Units can help to do just that.
Lightbulb Moments: travel and finance
As a new business, NEST pensions faced the challenge of scaling a business from zero. In this blog post, Ranila Ravi-Burslem, Former Director of Marketing, NEST Pensions
tells the story of their success and how illuma helped establish data-driven marketing as a foundation of the business.
Lightbulb Moments takes a look at topics that are tightly related but do not necessarily have a natural connection. Exploring these relationships allows illuma to identify other active mindsets and scale campaigns, without the need for third-party data. This week we’ve been looking at data from our travel clients’ campaigns.