How meanings and contexts change is something that illuma has been researching with our team of computer scientists.
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Is it time advertising got a new mantra? Links to our article on Mediatel.
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With the news that Amazon has filed a patent to use its Alexa voice assistant to target ads based on a consumer’s emotional state, lots of people in advertising seem to be talking about mood targeting.
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On the importance of mood and moment marketing - links to our article on Mediatel.
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Article in Figaro Digital on the role of mood in advertising. Link to external site.
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Bid caching is the latest new phrase to enter the ad tech lexicon. In this case, it’s a questionable honour, at least for the platform outed as holding onto real-time bids, only to serve them on alternative pages, later in the user session.
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Article in PerformanceIn looking at three major areas where programmatic is now making real progress. Links to external site.
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Dimension 2018 is Kantar's annual research report dedicated to all things media planning, buying and measurement. This is a quick summary of some of its most interesting findings, from ad blocking, to how brands are using data, and customer views on the state of online ads.
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