ItIn a blog post, Google announced it will be leaving identifiers behind once it removes cookies from Chrome in 2022 – and that it would rather everyone else did too.
What can agencies learn about context and the influence it can have on a user’s moment-to-moment receptiveness to campaign messaging?
Kantar study shows illuma outperforming traditional brand uplift benchmarks without using personal data
Kantar recently looked into the brand uplift effects of our cookieless ad targeting technology. The results showed illuma significantly outperforming industry benchmarks in areas including Online Ad Awareness and Brand Affinity, without using personal data. Kantar’s...
Contextual targeting has historically involved buying impressions on pages whose content is deemed relevant to a marketer’s brand or product, using a process called keyword targeting. For years it’s been seen as a safe bet - advertisers can control the content...
Google has taken the long-anticipated step of announcing it will phase out support for third-party tracking cookies from its Chrome browser within two years. This follows similar anti-tracking measures from Firefox and Safari, and comes days after the CCPA came into law in the US.
The Illuma audience expansion technology is privacy-friendly and GDPR-compliant.
Privacy-friendly targeting doesn’t mean we are targeting blind, in fact every day we are unveiling insights into the mindsets of individual users without knowing anything else about them.
Ricoh, a workplace technology and service provider that empowers digital workplaces to work smarter, has scaled its business using illuma’s powerful, machine learning-powered digital marketing solution. In this blog post, Javier Diez-Aguirre, Vice President, Corporate Marketing CSP and Environment, Ricoh Europe, tells the story of their success.
Last week (20 June), following an investigation into the use of consumer data across the ad tech industry, the ICO published a report that serves as a warning to the industry. The bottom line: stop flouting the rules.
Digital advertising budgets now exceed the amount spent on offline channels and brands are turning to digital advertising as a means to increase brand awareness as well as drive new business, according to Gartner. Furthermore, reach is now the primary reason why brand-based advertisers are using digital today, according to the House of Lords UK Advertising in a Digital Age report.
As they launched, workplace pension provider NEST, they faced the challenge of scaling their customer base from the ground up having not done any marketing at scale, therefore, having little knowledge about their target audience and how they were likely to engage with online advertising.
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