When Words Evolve, How Can You Understand a Page?
Move Slow and Mend Things
How meanings and contexts change is something that illuma has been researching with our team of computer scientists.
What is Mood Targeting?
Is it time advertising got a new mantra? Links to our article on Mediatel.
Programmatic, Meet Mood
With the news that Amazon has filed a patent to use its Alexa voice assistant to target ads based on a consumer’s emotional state, lots of people in advertising seem to be talking about mood targeting.
Why Mood is Online Advertising's Missing Piece
On the importance of mood and moment marketing - links to our article on Mediatel.
Cache Back! Bid Caching & the Problem with Ad Tech Innovation
Article in Figaro Digital on the role of mood in advertising. Link to external site.
Three Reasons Why Ad Misplacement Will Become Less of a Concern in 2018
Bid caching is the latest new phrase to enter the ad tech lexicon. In this case, it’s a questionable honour, at least for the platform outed as holding onto real-time bids, only to serve them on alternative pages, later in the user session.
Drowning in Data or Reaching Relevance? Kantar’s Latest Snapshot of the Global Ad Market
Article in PerformanceIn looking at three major areas where programmatic is now making real progress. Links to external site.
Dimension 2018 is Kantar's annual research report dedicated to all things media planning, buying and measurement. This is a quick summary of some of its most interesting findings, from ad blocking, to how brands are using data, and customer views on the state of online ads.