Blog
Keep up with the latest news and views from the illuma team.
We cover a range of topics including business news, contextual targeting, and the latest developments in AI and Machine Learning.
Adtech Trends to Watch in 2025 – From the illuma Team
From the great cookie turn-around to brand safety concerns and a rush towards CTV, it’s been another year of high-speed developments in the world of adtech. The illuma team reflects on what’s to come in 2025.Wieger Holvoet Senior Technical LeadSuccess will depend on...
Tackling contextual advertising challenges; a conversation with Charlie Celino from News UK
Many publishers are losing ad revenue as their content is wrongly blacklisted as misinformation, inflammatory, or inappropriate, making it almost impossible to monetise. However, emerging AI-driven technology is providing brand advertisers with greater confidence in...
illuma partners with PubMatic to enhance seasonal holiday campaigns with contextual-AI
[London, 15/10/2024] illuma, the leading contextual-AI firm, today announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season. PubMatic buyers looking to enhance reach across their audiences...
illuma’s AI-powered contextual tools are now available through Amazon Publisher Services’ Connections Marketplace
[London, 20/08/2024] Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access to market-leading content classification and publisher monetisation tools in a...
News UK and illuma partner to boost contextual accuracy for targeting and brand safety
In a major publishing innovation, illuma’s AI is able to deep-read News UK content and create publisher-specific classifications, opening up more brand-safe opportunities for advertisers
Cookies or no cookies, the industry is now moving in a new direction
Google has again delayed the cookie switch-off in Chrome; and it’s no real surprise. The official statementcites delays reconciling feedback from the industry, regulators and developers, and we can all imagine the work involved in moving from 99% availability to total...
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