On the importance of mood and moment marketing - links to our article on Mediatel.
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Article in Figaro Digital on the role of mood in advertising. Link to external site.
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Bid caching is the latest new phrase to enter the ad tech lexicon. In this case, it’s a questionable honour, at least for the platform outed as holding onto real-time bids, only to serve them on alternative pages, later in the user session.
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Article in PerformanceIn looking at three major areas where programmatic is now making real progress. Links to external site.
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Dimension 2018 is Kantar's annual research report dedicated to all things media planning, buying and measurement. This is a quick summary of some of its most interesting findings, from ad blocking, to how brands are using data, and customer views on the state of online ads.
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Article in Martech Today on why the ad industry should treat people more like human beings, less like machines. Links to external site.
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GDPR and browser-cookie-blocking mean we’re in sore need of an alternative to targeting the individual. Contrary to what some have argued though, that doesn’t mean throwing out any kind of data or targeting completely.
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Our CTO Peter Mason featured in AI Business, on what’s holding back AI in marketing from hitting its true potential in a connected world. (Opens in a new window.)
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