In the first of this two-part blog post, we look at our internal data and explore the concept of mindset targeting and the relationship between context and engagement online and discuss whether “right person, right, time, right place” is still enough in today’s digital-first world.
Read Moreilluma’s MD, Jacqui Wallis, believes that through AI, marketers are on the cusp of unlocking the precious fourth dimension of targeting - mindset. When combining with the traditional three dimensions of media planning - the right message, to the right audience, at the right time - mindset delivers unparalleled advertising campaign performance.
Read MoreIt’s expected that Google and Facebook will end 2019 with a 63% share of all ad revenue. Illuma’s MD, Jacqui Wallis, shares her thoughts about how and why the digital advertising industry must continue to fight for quality content in order to make the most of the remaining 37%, and start to reverse the trend and win back market share.
Read MoreAs marketers, we are trained to avoid placing our brand’s ads against negative content for fear of brand safety issues and/or poor performance. However, not all negative content has been created equally. Illuma’s data insights team have been taking a look under the bonnet and have made some interesting discoveries.
Read MoreWith the amount of Brexit talk going on it can be difficult to understand who is supporting which position anymore. Most of us are confused, many are frustrated, and despite it filling many column inches, most of us are totally fed up with it.
Read MoreOn 25 April, illuma’s Managing Director, Jacqui Wallis, will be speaking at Figaro Digital’s Digital Marketing Summit in London. On the day, Jacqui’s session will explore the power of tapping into consumer mindsets - capitalising on the power of the individual moment - when reaching a brand’s audience.
Read MoreIn the wake of Facebook’s acknowledgment that concerns about Cambridge Analytica’s use of data emerged internally long before the news hit the public, we take a look at how the digital advertising industry can take responsibility for the data we handle and prevent such misuse happening again.
Read MoreMental availability is one of the most important concepts in modern digital marketing but it’s often confused with brand awareness. When a brand is mentally available it’s easier for consumers to engage and it’s easier for them to find you in more situations.
Read More
