Access insightful reports and read academic research our team has been involved in, covering advertising, data science and more.

Enhancing Brand-Audience Experiences Through Contextual Advertising

Find out how illuma is enhancing the brand-audience experience through strategic partnerships with publishers.

illuma’s Moment Targeting™ Whitepaper 

Discover how context creates campaign moments – and why these moments are so important for driving success.

Reserve Price Optimisation in Real-Time Bidding

Peter Mason, Sam Seljan and data scientists from UCL look into publisher revenue optimisation in real time bidding.