of your ad
Illuma is contextual advertising technology with an intelligent difference.
Illuma uses contextual-AI to create solutions for enterprise.
Its real-time scaling technology is used by brands and agencies to boost the results of digital advertising campaigns.
Meanwhile, broadcasters, publishers and online platforms use Illuma to organise, classify and categorise their inventory for commercial activation.
The Illuma advantage
Certainty, not guesswork
Cookieless and privacy-friendly
Illuma delivers better reach, relevance, and performance, without relying on cookies, personal data or identifiers. Illuma is compliant with GDPR, CCPA and ePrivacy, and, more importantly, with users’ desire to protect their personal data online.
Illuma products and tools
Illuma Reacts™ is our core product, used by brands and agencies the world over. It’s an AI-powered ad-targeting engine that brings greater scale, accuracy, reach and relevance to your live campaigns.
Specialist tools can be built onto Illuma Reacts™ allowing you to theme your targeting, integrate Illuma into your own platform, or better-monetise your published content.
Steer your campaign towards 400+ categories of web and CTV content, such as sport, motoring or finance, with precision and accuracy. Contexts are reviewed and selected dynamically by our AI system for optimum results on the fly.
Bring relevant scale to your client campaigns by integrating Illuma into your own platforms and products. Expand your first-party data and boost campaign results by finding new, relevant, lookalike audiences while a campaign is live.
Better-monetise your published content by selecting inventory dynamically, based on signals coming back from live campaigns. Our AI-powered classification system uses a human-in-the-loop to enable greater accuracy for every impression.
NEW! Brand audiences can be unpredictable. Illuma’s targeting keeps pace with their evolving interests in real time. Using Illuma Insights™ you can now monitor and respond to this unique intelligence, and download data for your own reports.
NEW! Illuma Compass™ is our Connected TV product, finding relevant audiences at scale across digital video and CTV, powered by live data from open web campaigns. Online audiences move fluidly across platforms, and now targeting does, too.
Who we work with
The cookieless future looks bright
By Ricardo Honing, Dentsu
Dentsu’s global client lead explains how AI-powered contextual advertising can be used as an effective replacement for third-party cookies. Find out more>
In the news
All news ›
The Guardian: Guardian agrees deal with Illuma
20 April 2023
NEWS: World-first partnership announced; Illuma to categorise Guardian pages for contextual advertising while protecting publisher’s intellectual property rights.
Techround: Predictions for AI in business, 2023
18 January 2023
COMMENT: Illuma’s Dr Yu Liu joins an expert panel and looks at how AI is helping advertisers to plug the gap left by third-party cookies.
New Digital Age: Reasons to be cheerful
5 January 2023
INTERVIEW: Sonia Pham looks ahead to greater collaboration between the buy and sell sides and says downturns have always spurred innovation.
Get started with Illuma
Find out how our contextual AI
can work for you
Get started with Illuma
Find out how contextual AI can work for you.