of your ad
Illuma is contextual advertising technology with an intelligent difference.
Illuma uses AI to learn from online browsing behaviour during live campaigns, identifying and reacting to the content consumption of your target audiences. Using these insights, Illuma expands your campaign into similar high-performing contexts instantly and dynamically, finding engaged new audiences at scale.
Illuma delivers accuracy, relevance, reach and results, whatever your campaign goals.
The Illuma advantage
Certainty, not guesswork
Cookieless and privacy-friendly
Illuma delivers better reach, relevance, and performance, without relying on cookies, personal data or identifiers. Illuma is compliant with GDPR, CCPA and ePrivacy, and, more importantly, with users’ desire to protect their personal data online.
Illuma products and tools
Illuma Reacts™ is our core product, used by brands and agencies the world over. It’s an AI-powered ad-targeting engine that brings greater scale, accuracy, reach and relevance to your live campaigns.
Specialist tools can be built onto Illuma Reacts™ allowing you to theme your targeting, integrate Illuma into your own platform, or better-monetise your published content.
Steer your campaign towards 400+ categories of web and CTV content, such as sport, motoring or finance, with precision and accuracy. Contexts are reviewed and selected dynamically by our AI system for optimum results on the fly.
Bring relevant scale to your client campaigns by integrating Illuma into your own platforms and products. Expand your first-party data and boost campaign results by finding new, relevant, lookalike audiences while a campaign is live.
Better-monetise your published content by selecting inventory dynamically, based on signals coming back from live campaigns. Our AI-powered classification system uses a human-in-the-loop to enable greater accuracy for every impression.
NEW! Brand audiences can be unpredictable. Illuma’s targeting keeps pace with their evolving interests in real time. Using Illuma Insights™ you can now monitor and respond to this unique intelligence, and download data for your own reports.
NEW! Illuma Compass™ is our Connected TV product, finding relevant audiences at scale across digital video and CTV, powered by live data from open web campaigns. Online audiences move fluidly across platforms, and now targeting does, too.
Who we work with
The cookieless future looks bright
By Ricardo Honing, Dentsu
Dentsu’s global client lead explains how AI-powered contextual advertising can be used as an effective replacement for third-party cookies. Find out more>
In the news
All news ›
Techround: Predictions for AI in business, 2023
18 January 2023
COMMENT: Illuma’s Dr Yu Liu joins an expert panel and looks at how AI is helping advertisers to plug the gap left by third-party cookies.
New Digital Age: Reasons to be cheerful
5 January 2023
INTERVIEW: Sonia Pham looks ahead to greater collaboration between the buy and sell sides and says downturns have always spurred innovation.
ExchangeWire: Contextual predictions, 2023
9 December 2022
COMMENT: Peter Mason looks forward to more granular data for CTV buyers, and innovative new ways to solve yield problems for broadcasters.
Get started with Illuma
Find out how our contextual AI
can work for you
Get started with Illuma
Find out how contextual AI can work for you.