of your ad
Illuma is contextual advertising technology with an intelligent difference.
Illuma uses AI to learn from online browsing behaviour during live campaigns, identifying and reacting to the content consumption of your target audiences. Using these insights, Illuma expands your campaign into similar high-performing contexts instantly and dynamically, finding engaged new audiences at scale.
Illuma delivers relevance, reach and results, whatever your campaign goals.
The Illuma advantage
Certainty, not guesswork
Cookieless and privacy-friendly
Illuma delivers better reach, relevance, and performance, without relying on cookies, personal data or identifiers. Illuma is compliant with GDPR, CCPA and ePrivacy, and, more importantly, with users’ desire to protect their personal data online.
Illuma products and tools
Illuma Reacts™ is our core product, used by brands and agencies the world over. It’s an AI-powered ad-targeting engine that brings greater scale, reach and relevance to your live campaigns.
Specialist tools can be built onto Illuma Reacts™ allowing you to theme your targeting, integrate Illuma into your own platform, or better-monetise your published content.
Use Smart Categories™ to steer your campaign towards themed content, such as sport, motoring or finance. Keywords are dynamically updated and specific contexts are then chosen and adapted on the fly by our AI system.
Bring relevant scale to your client campaigns by integrating Illuma into your own platforms and products. Expand your first-party data and boost campaign results by finding new, relevant, lookalike audiences while a campaign is live.
Better-monetise your published content by optimising PMPs and deals to select inventory dynamically. Push the right inventory at the right time, and bring greater value to every impression. A win-win for publishers, traders and brands.
NEW! Brand audiences can be unpredictable. Illuma’s targeting keeps pace with their evolving interests in real time. Using Illuma Insights™ you can now monitor and respond to this unique intelligence, and download data for your own reports.
NEW! Illuma Compass™ is our Connected TV product, finding relevant audiences at scale across digital video and CTV, powered by live data from open web campaigns. Online audiences move fluidly across platforms, and now targeting does, too.
Who we work with
Travel campaigns: Escape the crowds with Illuma’s contextual-behavioural insights
November 08, 2022
As travel companies plan for the peak booking season, reaching holidaymakers when they are in a planning and booking mindset will be key to campaign success ✈️ ☀️
Find out more>
In the news
All news ›
28 October 2022
OPINION: Prof Alex Rogers from University of Oxford and Illuma’s Dr Yu Liu on using AI to scale known audiences at speed
16 September 2022
NEWS: Former P&G executive Rosa Almarza joins Illuma as Global Client Director, to support its growing network of brands and agencies
15 August 2022
OPINION: Contextual has evolved to include live behavioural signals – you could say it’s the best of both worlds. By Peter Mason.
Get started with Illuma
Find out how our contextual AI
can work for you
Get started with Illuma
Find out how contextual AI can work for you.