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illuma is contextual technology with an intelligent difference.

illuma uses Contextual-AI to create solutions for enterprise.
Its real-time scaling technology is used by brands and agencies to boost the results of digital advertising campaigns.

Meanwhile, broadcasters, publishers and online platforms use illuma to organise, classify and categorise their inventory for commercial activation.


The illuma advantage

Scale with precision & relevance

illuma works during live campaigns, learning and expanding in real time to find relevant new audiences at scale. While other technologies are limited by static and pre-defined segments, illuma reacts to find new opportunities based on live intelligence.

Certainty, not guesswork

The relationship between context and ad engagement changes constantly. illuma keeps in step by removing predefined guesswork and instead targeting impressions based on what is working, moment to moment, during each campaign.

Cookieless and privacy-friendly

illuma delivers better reach, relevance, and performance, without relying on cookies, personal data or identifiers. illuma is compliant with GDPR, CCPA and ePrivacy, and, more importantly, with users’ desire to protect their personal data online.

illuma products and tools

illuma reacts logo

illuma Reacts™ is our core product, used by brands and agencies the world over. It’s an AI-powered ad-targeting engine that brings greater scale, accuracy, reach and relevance to your live campaigns.

Specialist tools can be built onto illuma Reacts™ allowing you to theme your targeting, integrate Illuma into your own platform, or better-monetise your published content.


illuma precision

Steer your campaign towards 400+ categories of web and CTV content, such as sport, motoring or finance, with precision and accuracy. Contexts are reviewed and selected dynamically by our AI system for optimum results on the fly. 

View illuma Precision™

illuma Peers

Bring relevant scale to your client campaigns by integrating illuma into your own platforms and products. Expand your first-party data and boost campaign results by finding new, relevant, lookalike audiences while a campaign is live.

View illuma Peers™

illuma publisher logo

Better-monetise your published content by selecting inventory dynamically, based on signals coming back from live campaigns. Our AI-powered classification system uses a human-in-the-loop to enable greater accuracy for every impression.

View illuma Publisher™

illuma smart categories logo

NEW! Brand audiences can be unpredictable. illuma’s targeting keeps pace with their evolving interests in real time. Using illuma Insights™ you can now monitor and respond to this unique intelligence, and download data for your own reports.

View illuma Insights™ ›

illuma compass

NEW! illuma Compassis our Connected TV product, finding relevant audiences at scale across digital video and CTV, powered by live data from known audiences on the open web. Audiences move fluidly across platforms, and now targeting does, too.

View illuma Compass™ ›

Who we work with


All articles


Scale and addressability in CTV – they’re happening thanks to Contextual-AI

05 September 2023. By Wieger Holvoet, programmatic technical lead, Dentsu 

By collaborating across platforms using illuma’s contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Find out more>

In the news

All news

Adweek: Zeotap partners with illuma for contextual expansion of audience data

10 January 2024

NEWS: Zeotap and illuma combine forces to bring user insights and campaign scale to advertisers post-cookie

Programmatic Mexico: Kellogg’s boosts results using illuma’s Contextual AI

23 May 2023

NEWS: Breakfast cereal giant Kellogg’s enjoys enhanced results thanks to partnership with Xaxis LatAm and illuma.

The Guardian: Guardian agrees deal with illuma

20 April 2023

NEWS: World-first partnership announced; illuma to categorise Guardian pages for contextual advertising while protecting publisher’s intellectual property rights.

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