Scale the
of your ad

Illuma is contextual advertising technology with an intelligent difference.

Illuma uses AI to learn from online browsing behaviour during live campaigns, identifying and reacting to the content consumption of your target audiences. Using these insights, Illuma expands your campaign into similar high-performing contexts instantly and dynamically, finding engaged new audiences at scale.

Illuma delivers relevance, reach and results, whatever your campaign goals.

The Illuma advantage

Scale with relevance

Illuma works during live campaigns, learning and expanding in real time to find relevant new audiences at scale. While other technology is static and pre-defined, Illuma reacts to find new opportunities based on live intelligence.

Certainty, not guesswork

The relationship between context and ad engagement changes constantly. Illuma keeps in step by removing predefined guesswork and instead targeting impressions based on what is working, moment to moment, during each campaign.

Cookieless and privacy-friendly

Illuma delivers better reach, relevance, and performance, without relying on cookies, personal data or identifiers. Illuma is compliant with GDPR, CCPA and ePrivacy, and, more importantly, with users’ desire to protect their personal data online.

Illuma products and tools

illuma reacts logo

Illuma Reacts™ is our core product, used by brands and agencies the world over. It’s an AI-powered ad-targeting engine that brings greater scale, reach and relevance to your live campaigns.

Specialist tools can be built onto Illuma Reacts allowing you to theme your targeting, integrate Illuma into your own platform, or better-monetise your published content.


illuma smart categories logo

Use Smart Categories™ to steer your campaign towards themed content, such as sport, motoring or finance. Keywords are dynamically updated and specific contexts are then chosen and adapted on the fly by our AI system.

View Smart Categories™

illuma partners logo

Bring relevant scale to your client campaigns by integrating Illuma into your own platforms and products. Expand your first-party data and boost campaign results by finding new, relevant, lookalike audiences while a campaign is live.

View Illuma Partners™

illuma publisher logo

Better-monetise your published content by optimising PMPs and deals to select inventory dynamically. Push the right inventory at the right time, and bring greater value to every impression. A win-win for publishers, traders and brands.

View Illuma Publisher™

illuma smart categories logo

NEW! Brand audiences can be unpredictable. Illuma’s targeting keeps pace with their evolving interests in real time. Using Illuma Insights™ you can now monitor and respond to this unique intelligence, and download data for your own reports.

View Illuma Insights™ ›

illuma partners logo

NEW! Illuma Compassis our Connected TV product, finding relevant audiences at scale across digital video and CTV, powered by live data from open web campaigns. Online audiences move fluidly across platforms, and now targeting does, too.

View Illuma Compass™ ›

Who we work with

Case studies


Electronics company Ricoh uses Illuma to grow reach and sales.

Nest Pensions

NEST Pensions turned to Illuma to grow its business sign-ups.


Housing charity Shelter boosts donations and affinity using Illuma.


All articles

Grapeshot founder John Snyder joins Illuma as an active investor

Mar 28, 2022

John Snyder, who founded Grapeshot and later sold it to the Oracle Corporation, has joined Illuma as an active investor.
Find out more>

In the news

All news

The Drum: Three Cs in CTV-buying – contextual, consistency and clean rooms

10 June 2022

OPINION: Contextual is now connecting CTV with other platforms; what we need now is better, cleaner data, says Peter Mason.

Martech Series: Supporting retailers with real-time targeting technology

27 April 2022

NEWS: Illuma makes key appointment as it supports retailers and other first-party data owners with identity shift.

ExchangeWire: AI brings scale and relevance to CTV

9 February 2022

NEWS: Introducing Illuma Compass, intelligent cross-platform targeting for a connected world.

Get started with Illuma

Find out how our contextual AI

can work for you

Get started with Illuma

Find out how contextual AI can work for you.