we connect advertisers and publishers to more of their most valuable audiences

Our intelligent prospecting system expands campaigns to reach attentive customer peers™


About Us

illuma is an independent advertising technology company. Connecting publishers and advertisers to more of their most valuable audiences, its intelligent prospecting system expands campaigns to reach attentive customer peers.

Key to the success of this approach is illuma’s ability to model, in real-time, the interests of customers. Most prospecting solutions are hamstrung by historical inferences or driven by human logic that a particular segment is right for a brand. By contrast, illuma’s real-time recommendation system changes continuously and is driven by complex machine learning algorithms that constantly optimise campaigns, thereby maximising ROI.

illuma’s clients operate in an increasingly complex advertising environment. Its mission is to make their programmatic advertising activities more profitable, simple and scalable.

Who we are

  • illuma is a London-based technology company building tools to enhance outcomes from programmatic media trading.
  • Our team is a mix of international media leaders and post-graduate level data scientists.
  • Our machine learning technology is robust, and has been deployed in more than 2,000 highly successful advertising campaigns.

what we stand for

  • We believe programmatic trading needs more open and transparent practices.
  • We want to empower the real value creators in the advertising eco-system: brands building great products, and publishers producing premium content.
  • We use sophisticated technology to create simple solutions that drive commercial benefits for savvy clients.
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advertiser solutions

Illuma is a more intelligent way to find new customers online.


Smart Prospecting

Scale and build more effective campaigns, reaching relevant new audiences.


Machine Learning

Infinitely, accurately optimisable, based on live insights, not historic 3rd party segments.



Programmatic, data-driven solution, built on intent and category entry, based on content consumption.


Bespoke Deployment

Proprietary tech finds customers and builds campaigns based on client’s unique data set.


advertiser Benefits

illuma uses real-time signals to help advertisers find and monetise their customer peers™

widen the

Scale reach, without expensive ‘lookalikes’ or 3rd party data.

pay for performance

Find new customers more efficiently.

light touch integration

Simple setup, optimised by us.


Control exactly where your ads appear.


Publisher solutions

illuma uses real-time signals to help publishers find and monetise their reader peers™


Audience Extension

Get connected with your extended reader peers. More audience, more inventory, more revenue.



Increase revenue from your highest value impressions by recognising their readership attributes.


Content Amplification

Give your branded content programmes a boost, ensuring your clients get maximum ROI.



Entice reader peers to your site. Reach them when they read pages that closely match your own.


Publisher Benefits

Illuma is a smarter way to find new, engaged readers.

Cookie-less Solution

No personal information. Work with data about pages not people.

Transparent Pricing

No opaque margins or fees. We win when you win.

Simple Integration

Quick and easy set up. No heavy code, no latency.


Your content,  your reader peers. Avoid disintermediation by buyers.


Reader peers™


Reader Peers are valuable to publishers and advertisers alike.

They are highly responsive information seekers, qualified not through historical classification of interest or intent, but through the real-time signals about the pages they are consuming.