How Ricoh is Scaling its Success with illuma

How Ricoh is Scaling its Success with illuma

illuma has been working with Ricoh to help them scale their business through garnering a better understand their target audience. In this blog post, Javier Diez-Aguirre, Vice President, Corporate Marketing CSP and Environment, Ricoh Europe, tells the story of their success from pilot campaign to the rollout of illuma across multiple European markets.

Lightbulb Moments: travel and finance

Lightbulb Moments: travel and finance

Lightbulb Moments takes a look at topics that are tightly related but do not necessarily have a natural connection. Exploring these relationships allows illuma to identify other active mindsets and scale campaigns, without the need for third-party data. This week we’ve been looking at data from our travel clients’ campaigns.