For Platforms and Partners

Extend first-party audiences, optimise towards client KPIs and target content with pinpoint accuracy using illuma’s AI tools

Contextual targeting - illuma Reacts

Demand-side

Performance and scale without using cookies

illuma’s AI-powered targeting technology ensures granular contextual accuracy for every brand campaign.

Our AI tools dynamically learn and extend campaigns from first-party signals, ID-based audiences and partner data, to drive performance at scale, across platforms.

Supply-side

AI-powered accuracy and enhanced revenues

illuma’s publisher tools dynamically curate inventory based on live engagement and performance, and optimise towards client KPIs.

Human-in-the-loop contextual categorisation ensures a granular understanding of inventory and reader interests, while audience extension capability models and scales your first-party audiences for real-time expansion.

Data partners

Extended seed sets for relevance at scale

Drive performance at scale by extending your seed data sets, using illuma’s privacy-friendly AI tools, which model the interests of known users in real time.

Or extend campaign distribution channels by finding relevant inventory, optimised towards client campaign KPIs.

Find out how our Contextual-AI can work for you

Get started with illuma