For Publishers

Enhance contextual accuracy across your inventory, improve the user experience and unlock new revenues by optimising live campaigns

Increase reach and revenue, while protecting user privacy, with illuma Reacts™

Reach users in the right moments across your published inventory by identifying, modelling and expanding campaigns based on live contextual signals.

illuma Reacts™ keeps pace with audience interests as they change during live campaigns, drawing on emotion, sentiment, keywords, metadata and live content consumption patterns. Our industry-leading recommendation engine then optimises across display and CTV for increased revenue opportunities. Reacts can be activated in direct or programmatic plans.

Contextual targeting - illuma Reacts
Contextual targeting - illuma Reacts

Enhanced accuracy for superior categorisation and monetisation, with illuma Precision

Unlock revenues and minimise blocking –our AI tool illuma Precision™ combines the intelligence and accuracy of AI with the speed of Machine Learning, for a sophisticated and granular understanding of content and user interests.

illuma Precision™ automatically categorises content into 700+ taxonomies, both IAB and media-specific/bespoke, allowing a seamless sell process based on the URLs being consumed by core target audiences. What is more, a superior reading of nuance, sentiment and intent helps to minimise brand-safety blocking.

Curate deals for buyers based on real-time performance, with illuma Smart Deals™

Dynamically build custom deals based on real-time DSP performance. illuma Smart Deals™ allows you to adjust targeting according to live performance, connecting brands with audiences wherever they are most engaged with your content.

Smart Deals™ optimises towards campaign KPIs for superior results, and makes use of the full breadth of published inventory. A revenue-driving solution for publishers which is compatible with all major DSPs and SSPs.

Contextual targeting - illuma Reacts

Find out how our Contextual-AI can work for you

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