Digital advertising budgets now exceed the amount spent on offline channels and brands are turning to digital advertising as a means to increase brand awareness as well as drive new business, according to Gartner. Furthermore, reach is now the primary reason why brand-based advertisers are using digital today, according to the House of Lords UK Advertising in a Digital Age report.
Lightbulb Moments takes a look at topics that are tightly related but do not necessarily have a natural connection. Exploring these relationships allows illuma to identify other active mindsets and scale campaigns, without the need for third-party data.
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