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A segment for each season ☀️☔ ❄️

A segment for each season ☀️☔ ❄️

As the busy season approaches, the team have been creating new illuma themed segments, around key times such as sport events, retail and holidays, using our reactive contextual technology.  illuma’s Seasonal Segments™...

Cookies or no cookies, contextual has a higher purpose

Cookies or no cookies, contextual has a higher purpose

There is a void to be filled – cookies will soon be consigned to the scrapheap, and new ad targeting technologies are required to enable digital marketers to identify audiences. We all know this.   While Google’s will they/won’t they plotline has gone on for a few...

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