Google has taken the long-anticipated step of announcing it will phase out support for third-party tracking cookies from its Chrome browser within two years. This follows similar anti-tracking measures from Firefox and Safari, and comes days after the CCPA came into law in the US.
The Illuma audience expansion technology is privacy-friendly and GDPR-compliant.
Privacy-friendly targeting doesn’t mean we are targeting blind, in fact every day we are unveiling insights into the mindsets of individual users without knowing anything else about them.
Ricoh, a workplace technology and service provider that empowers digital workplaces to work smarter, has scaled its business using illuma’s powerful, machine learning-powered digital marketing solution. In this blog post, Javier Diez-Aguirre, Vice President, Corporate Marketing CSP and Environment, Ricoh Europe, tells the story of their success.
Last week (20 June), following an investigation into the use of consumer data across the ad tech industry, the ICO published a report that serves as a warning to the industry. The bottom line: stop flouting the rules.
Digital advertising budgets now exceed the amount spent on offline channels and brands are turning to digital advertising as a means to increase brand awareness as well as drive new business, according to Gartner. Furthermore, reach is now the primary reason why brand-based advertisers are using digital today, according to the House of Lords UK Advertising in a Digital Age report.
Lightbulb Moments takes a look at topics that are tightly related but do not necessarily have a natural connection. Exploring these relationships allows illuma to identify other active mindsets and scale campaigns, without the need for third-party data.
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