Illuma Partners™

Enhance your audience offering with Illuma’s contextual AI

Illuma Partners is a white-label product designed for data solutions providers to add greater value to client campaigns by letting you contextually model audiences while a campaign is live.

 

Using context to find real-time lookalikes

Scale your audience reach and relevance with our privacy-friendly lookalike technology.

Bespoke audience expansion

Our partner technology acts as a bespoke audience expansion tool for each and every audience being targeted.

Unique scale, available on every campaign

Offer traders a unique way to scale up your audience with context. Illuma Partners™ can be surfaced in all major DSPs.

Audiences change constantly

Audiences aren’t static. After a campaign goes live, hundreds of different factors can influence exactly who is the right audience for that brand

Live contextual modelling

The trouble is, those factors are unpredictable – the only way you can respond to them is in real time. Illuma Partners™ lets you do just that

Intelligently scale your audiences with context

Move ahead of your competition by using Illuma’s AI to contextually model your audiences in real time.

How it works

Learn from your audience

As soon as a campaign is live, Illuma Partners™ goes to work learning about the content your audience is engaging with

Expand to find lookalike Audience Peers®

Our machine-learning models act on these live signals and expand without using cookies to find real-time lookalikes, or Audience Peers®; new people with similar interests, viewing similar content. This brings scale, relevance and performance to every campaign.

Keep adding value

Once you’ve delivered an audience, you can expand your role and add more value to your clients with post-campaign insights.

A strategic partner from start to finish

Illuma Partners™ gives you a unique opportunity to contextually expand every audience, increasing campaign scale and relevance at the same time. Your clients benefit, and you increase the revenue you earn from each audience.

Audiences change constantly

Audiences aren’t static. After a campaign goes live, hundreds of different factors can influence exactly who is the right audience for that brand

Live contextual modelling

The trouble is, those factors are unpredictable – the only way you can respond to them is in real time. Illuma Partners™ lets you do just that

Intelligently scale your audiences with context

Move ahead of your competition by using Illuma’s AI to contextually model your audiences in real time.

 

Using context to find real-time lookalikes

Scale your audience reach and relevance with our privacy-friendly lookalike technology.

Bespoke audience expansion

Our partner technology acts as a bespoke audience expansion tool for each and every audience being targeted.

Unique scale, available on every campaign

Offer traders a unique way to scale up your audience with context. Illuma Partners™ can be surfaced in all major DSPs.

 

How it works

Learn from your audience

As soon as a campaign is live, Illuma Partners™ goes to work learning about the content your audience is engaging with

Expand to find lookalike Audience Peers®

Our machine-learning models act on these live signals and expand without using cookies to find real-time lookalikes, or Audience Peers®; new people with similar interests, viewing similar content. This brings scale, relevance and performance to every campaign.   

Keep adding value

Once you’ve delivered an audience, you can expand your role and add more value to your clients with post-campaign insights.

A strategic partner from start to finish

Illuma Partners™ gives you a unique opportunity to contextually expand every audience, increasing campaign scale and relevance at the same time. Your clients benefit, and you increase the revenue you earn from each audience.