Blog

Keep up with the latest news and views from the illuma team.

We cover a range of topics including business news, contextual targeting, and the latest developments in AI and Machine Learning.

Yes – you can use your audience data in CTV

Yes – you can use your audience data in CTV

For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of programming which is often tailored to their tastes by recommendation engines. For advertisers trying to reach...

How AI is giving new powers to contextual targeting

How AI is giving new powers to contextual targeting

Cookies are out, and contextual is back in - and the good news is, it’s had an upgrade, says Rosa Almarza, client director at Illuma. Google’s timeline on removing cookies may seem…flexible… but one thing is certain, since GDPR, cookie-based impressions have become...

CTV: Why this industry darling has everyone’s attention in 2023

CTV: Why this industry darling has everyone’s attention in 2023

The challenges and opportunities of CTV were at the centre of three global industry events the week before last, from New York – AdWeek’s Convergent TV, to London – Connected TV World Summit and New Video Frontiers.   illuma representatives were in attendance...

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