In the news
Press coverage and articles from the Illuma team.
For press office, email: emily[@]weareilluma.com
Solving first-party audience expansion using AI
28 October 2022
OPINION: Prof Alex Rogers from the University of Oxford and Illuma’s Dr Yu Liu on using AI to scale known audiences at speed.
Illuma continues global growth with key new appointment
16 September 2022
NEWS: Former Procter & Gamble executive Rosa Almarza joins Illuma as Global Client Director, to lead its growing network.
Contextual 2.0 – the best of both worlds
18 August 2022
OPINION: Contextual targeting has evolved to include live behavioural signals – you could say it’s the best of both worlds. By Peter Mason.
Contextual is having its moment
07 May 2022
INTERVIEW: Early pioneer of contextual targeting, John Snyder, speaks to AdExchanger about Illuma and next-generation contextual.
The three Cs in CTV-buying: Contextual, consistency and clean rooms
10 June 2022
OPINION: Contextual signals are now connecting CTV with other channels – what we need now is better, cleaner data, says Peter Mason.
Supporting retailers with real-time targeting technology
27 April 2022
NEWS: Illuma makes key appointment as it supports retailers and other first-party data owners with identity shift.
AI brings scale and relevance to CTV
9 February 2022
NEWS: Introducing Illuma Compass™ – intelligent cross-platform targeting for a connected world.
How contextual is re-thinking relevance
8 December 2021
OPINION: Peter Mason looks at how contextual is moving away from keywords towards live campaign data.
Predictions 2022 – ExchangeWire experts look at CTV, TV and video
1 December 2021
COMMENT: Illuma’s Peter Mason predicts better buying tools and a greater role for live data in CTV.
A chat with Maitane Torca, co-founder of Illuma
6 July 2021
INTERVIEW: Maitane Torca speaks with TechRound about Illuma’s roots, navigating growth and women in adtech.
Contextual meets behavioural – The best of both worlds?
12 May 2021
OPINION: Peter Mason talks to MarTech Series about a new direction for advertising.
Illuma and Eyeota partner to deliver global scalable audience expansion for the post-cookie world
10 May 2021
NEWS: Partnership demonstrates to the industry that scale and relevance are not mutually exclusive.
User privacy, bigger scale, better relevance? The cookieless future looks bright
7 April 2021
OPINION: Dentsu’s Ricardo Honing on why Illuma is a key partner in the cookieless future.
WNIP report into cookieless targeting
24 March 2021
COMMENT: Illuma’s Moment Targeting™ among a new wave of AI-contextual.
Why people-powered contextual is the next chapter
23 March 2021
OPINION: As Google nixes identifers, the future lies between audience and context.
Protecting the open web – why identity is only part of the puzzle
17 February 2021
OPINION: Illuma’s Peter Mason on scaling campaigns using context, not cookies.
IPA Bellwether Q4 2020 – adtech responds
2 February 2021
COMMENT: Real-time data is key in a time of uncertainty, says Illuma.
26 January 2021
NEWS: Illuma set for rapid growth as it starts Series A fundraise programme.
2021 Predictions: Identity
14 January 2021
COMMENT: Smart advertisers should start re-thinking relevance, says Illuma.
Future of contextual
25 October 2020
INTERVIEW: Illuma’s Peter Mason on using AI to power contextual in real time.
Future of programmatic
6 October 2020
COMMENT: Illuma on contextual targeting and the power of quality content.
Personalisation – how to get it right?
3 September 2020
COMMENT: Illuma on achieving relevance and scale without using identifiers.
Future of indentity post-cookie
2 September 2020
COMMENT: Illuma’s Peter Mason debates identity on a panel with Xandr.
Illuma expands to the US
11 June 2020
NEWS: Former Grapeshot SVP Kevin McElroy takes Illuma to US traders.
What’s happening in adtech this month
1 May 2020
NEWS: Illuma’s brand uplift report included in industry roundup.
Illuma outperforms Kantar brand uplift norms
2 April 2020
NEWS: Brand affinity and online ad awareness exceed industry benchmarks.
The hijacking of privacy for monopolisation
26 February 2020
COMMENT: Illuma’s Sonia Pham on what’s next for Google’s Privacy Sandbox.
IPA Bellweather report Q4 2019
15 January 2020
COMMENT: Digital spend to soar 8% – Illuma on tools which scale success.
Google to phase out cookies from Chrome
15 January 2020
COMMENT: Illuma reflect on Google’s steps towards a privacy-first web.
Adtech 2020 predictions
20 December 2019
COMMENT: Illuma looks ahead and finds cookieless solutions still top concern.
Predictions 2020 – contextual targeting
18 December 2019
COMMENT: Illuma’s Sonia Pham on the tools offering compliance and results.
Is my campaign really limited to audience segments?
14 December 2019
OPINION: How contextual targeting can teach us new things about audiences.
Illuma develops Peer Group Targeting technology
4 December 2019
NEWS: AI-powered contextual technology delivers both relevance and scale.
Behavioural targeting – the show will go on
4 October 2019
COMMENT: How AI is allowing us to act on live audience behaviour.
Start preparing for a world without cookies
9 September 2019
OPINION: Illuma’s Peter Mason on how to target ads without personal data.
Not shooting blind, but shooting smart
19 August 2019
OPINION: How live content consumption teaches us about audiences.
AA/WARC report – UK ad spend hits £6bn
30 July 2019
COMMENT: Confidence is high, but compliant tools are now needed, says Illuma.
It’s time for advertisers to ditch the data
16 July 2019
OPINION: Cookies are on the way out – the industry needs to go data-free.
Context and mindset more important than audience or loyalty
26 June 2019
OPINION: Advertisers must prioritise context and mindset in purchasing decisions.
Illuma receives EDAA Trust Seal from the ABC
28 May 2019
NEWS: Accolade reflects commitment to quality and transparency.
Stop wasting your programmatic ad spend
03 May 2019
OPINION: Illuma’s Jacqui Wallis on finding better-engaged audiences.
The fight for quality content must continue
17 April 2019
OPINION: Why quality advertising relies on quality content.