In the news Press coverage and articles from the Illuma team User privacy, bigger scale, better relevance? The cookieless future looks bright 7 April 2021 OPINION: Dentsu’s Ricardo Honing on why Illuma is a key partner in the cookieless future. WNIP report into cookieless targeting 24 March 2021 COMMENT: Illuma’s Moment Targeting™ among a new wave of AI-contextual. Why people-powered contextual is the next chapter 23 March 2021 OPINION: As Google nixes identifers, the future lies between audience and context. Protecting the open web – why identity is only part of the puzzle 17 February 2021 OPINION: Illuma’s Peter Mason on scaling campaigns using context, not cookies. IPA Bellwether Q4 2020 – adtech responds 2 February 2021 COMMENT: Real-time data is key in a time of uncertainty, says Illuma. PwC Raise 26 January 2021 NEWS: Illuma set for rapid growth as it starts Series A fundraise programme. 2021 Predictions: Identity 14 January 2021 COMMENT: Smart advertisers should start re-thinking relevance, says Illuma. 2020 Future of contextual 25 October 2020 INTERVIEW: Illuma’s Peter Mason on using AI to power contextual in real time. Future of programmatic 6 October 2020 COMMENT: Illuma on contextual targeting and the power of quality content. Personalisation – how to get it right? 3 September 2020 COMMENT: Illuma on achieving relevance and scale without using identifiers. Future of indentity post-cookie 2 September 2020 COMMENT: Illuma’s Peter Mason debates identity on a panel with Xandr. Illuma expands to the US 11 June 2020 NEWS: Former Grapeshot SVP Kevin McElroy takes Illuma to US traders. What’s happening in adtech this month 1 May 2020 NEWS: Illuma’s brand uplift report included in industry roundup. Illuma outperforms Kantar brand uplift norms 2 April 2020 NEWS: Brand affinity and online ad awareness exceed industry benchmarks. The hijacking of privacy for monopolisation 26 February 2020 COMMENT: Illuma’s Sonia Pham on what’s next for Google’s Privacy Sandbox. IPA Bellweather report Q4 2019 15 January 2020 COMMENT: Digital spend to soar 8% – Illuma on tools which scale success. Google to phase out cookies from Chrome 15 January 2020 COMMENT: Illuma reflect on Google’s steps towards a privacy-first web. 2019 Adtech 2020 predictions 20 December 2019 COMMENT: Illuma looks ahead and finds cookieless solutions still top concern. Predictions 2020 – contextual targeting 18 December 2019 COMMENT: Illuma’s Sonia Pham on the tools offering compliance and results. Is my campaign really limited to audience segments? 14 December 2019 OPINION: How contextual targeting can teach us new things about audiences. Illuma develops Peer Group Targeting technology 4 December 2019 NEWS: AI-powered contextual technology delivers both relevance and scale. Behavioural targeting – the show will go on 4 October 2019 COMMENT: How AI is allowing us to act on live audience behaviour. Start preparing for a world without cookies 9 September 2019 OPINION: Illuma’s Peter Mason on how to target ads without personal data. Not shooting blind, but shooting smart 19 August 2019 OPINION: How live content consumption teaches us about audiences. AA/WARC report – UK ad spend hits £6bn 30 July 2019 COMMENT: Confidence is high, but compliant tools are now needed, says Illuma. It’s time for advertisers to ditch the data 16 July 2019 OPINION: Cookies are on the way out – the industry needs to go data-free. Context and mindset more important than audience or loyalty 26 June 2019 OPINION: Advertisers must prioritise context and mindset in purchasing decisions. Illuma receives EDAA Trust Seal from the ABC 28 May 2019 NEWS: Accolade reflects commitment to quality and transparency. Stop wasting your programmatic ad spend 03 May 2019 OPINION: Illuma’s Jacqui Wallis on finding better-engaged audiences. The fight for quality content must continue 17 April 2019 OPINION: Why quality advertising relies on quality content.