Blog
Keep up with the latest news and views from the illuma team.
We cover a range of topics including business news, contextual targeting, and the latest developments in AI and Machine Learning.
Cookies or no cookies, the industry is now moving in a new direction
Google has again delayed the cookie switch-off in Chrome; and it’s no real surprise. The official statementcites delays reconciling feedback from the industry, regulators and developers, and we can all imagine the work involved in moving from 99% availability to total...
No cookies, no plan? 5 things to remember as you test new targeting strategies
Third-party cookies are on their way out, but if you look at recent advertising data, you’d be hard-pressed to know it - cookies were still being used in more than 78% of US programmatic ad spend in Q3 last year, according to a report. Although cookies are being...
Illuma appoints former-Oracle executive Ryan McBride to lead strategy and business development
Illuma, the artificial intelligence company at the forefront of contextual-AI, has appointed Ryan McBride to lead global strategy and business development from the United States. Ryan formerly led business development at Grapeshot and went on to be VP of Product...
Yes – you can use your audience data in CTV
For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of programming which is often tailored to their tastes by recommendation engines. For advertisers trying to reach...
Scale and Addressability in CTV – They’re Happening, Thanks to Contextual-AI
By collaborating across platforms using illuma's contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Read more from Wieger Holvoet, programmatic technical lead at Dentsu, in this article in ExchangeWire:...
How AI is giving new powers to contextual targeting
Cookies are out, and contextual is back in - and the good news is, it’s had an upgrade, says Rosa Almarza, client director at Illuma. Google’s timeline on removing cookies may seem…flexible… but one thing is certain, since GDPR, cookie-based impressions have become...
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