Blog
Keep up with the latest news and views from the illuma team.
We cover a range of topics including business news, contextual targeting, and the latest developments in AI and Machine Learning.
A segment for each season ☀️☔ ❄️
As the busy season approaches, the team have been creating new illuma themed segments, around key times such as sport events, retail and holidays, using our reactive contextual technology. illuma’s Seasonal Segments™...
Cookies or no cookies, contextual has a higher purpose
There is a void to be filled – cookies will soon be consigned to the scrapheap, and new ad targeting technologies are required to enable digital marketers to identify audiences. We all know this. While Google’s will they/won’t they plotline has gone on for a few...
BLOG: Worried about the future? 5 tips for building a post-cookie targeting strategy
5 things to consider when you’re building your post-cookie ad targeting strategy
NEWS: Grapeshot founder and early “pioneer” of contextual targeting, John Snyder, joins Illuma
‘Pioneer’ of contextual targeting, who sold Grapeshot to Oracle, invests in Illuma’s next-generation technology
NEWS: Introducing Illuma Compass™ – scale and relevance in CTV
Fluid audiences, multiple places, one solution – Illuma Compass™
Google says no to identifiers: The future is where context meets behaviour
ItIn a blog post, Google announced it will be leaving identifiers behind once it removes cookies from Chrome in 2022 – and that it would rather everyone else did too.
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