Blog
Illuma appoints former-Oracle executive Ryan McBride to lead strategy and business development
Illuma, the artificial intelligence company at the forefront of contextual-AI, has appointed Ryan McBride to lead global strategy and business development from the United States. Ryan formerly led business development at Grapeshot and went on to be VP of Product...
Yes – you can use your audience data in CTV
For linear TV audiences, adding Connected TV and streaming services to their home viewing experience is a huge step forward, opening up a rich range of programming which is often tailored to their tastes by recommendation engines. For advertisers trying to reach...
Scale and Addressability in CTV – They’re Happening, Thanks to Contextual-AI
By collaborating across platforms using illuma's contextual-AI, Dentsu and Warner Bros Discovery are bringing addressability to their CTV campaigns. Read more from Wieger Holvoet, programmatic technical lead at Dentsu, in this article in ExchangeWire:...
How AI is giving new powers to contextual targeting
Cookies are out, and contextual is back in - and the good news is, it’s had an upgrade, says Rosa Almarza, client director at Illuma. Google’s timeline on removing cookies may seem…flexible… but one thing is certain, since GDPR, cookie-based impressions have become...
CTV: Why this industry darling has everyone’s attention in 2023
The challenges and opportunities of CTV were at the centre of three global industry events the week before last, from New York – AdWeek’s Convergent TV, to London – Connected TV World Summit and New Video Frontiers. illuma representatives were in attendance...
Contextual targeting: Why keywords are no longer… key
Planners thinking ahead to future campaigns, are advised to think beyond keywords. Contextual AI will enable to reach new audiences in unexpected places.
NEWS: llluma aims to boost contextual accuracy with new classification system for CTV and web
Illuma, the contextual-AI specialist, has developed a new content classification system which may soon improve accuracy to as much as 100%*.
Top 5 Trends for Agency Traders in 2023
As travel companies look to the peak booking season, finding holidaymakers in a planning mindset will be key to campaign success.
Travel campaigns: Escape the crowds with Illuma
As travel companies look to the peak booking season, finding holidaymakers in a planning mindset will be key to campaign success.
Get started with Illuma
Find out how our contextual AI can work for you.
can work for you