Blog
Keep up with the latest news and views from the illuma team.
We cover a range of topics including business news, contextual targeting, and the latest developments in AI and Machine Learning.
CTV: Why this industry darling has everyone’s attention in 2023
The challenges and opportunities of CTV were at the centre of three global industry events the week before last, from New York – AdWeek’s Convergent TV, to London – Connected TV World Summit and New Video Frontiers. illuma representatives were in attendance...
Contextual targeting: Why keywords are no longer… key
Planners thinking ahead to future campaigns, are advised to think beyond keywords. Contextual AI will enable to reach new audiences in unexpected places.
NEWS: llluma aims to boost contextual accuracy with new classification system for CTV and web
Illuma, the contextual-AI specialist, has developed a new content classification system which may soon improve accuracy to as much as 100%*.
Top 5 Trends for Agency Traders in 2023
As travel companies look to the peak booking season, finding holidaymakers in a planning mindset will be key to campaign success.
Travel campaigns: Escape the crowds with Illuma
As travel companies look to the peak booking season, finding holidaymakers in a planning mindset will be key to campaign success.
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