by Editorial team | Jun 14, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
If you’re worried about how to target ads without using cookies, you’re not alone – a recent survey by Digiday showed that 71% of agencies and brands are concerned about the future, and three-quarters believe they stand to lose in the post-cookie world. But with...
by Emily Bamber | Mar 28, 2022 | contextual, data insights, data privacy, digital advertising, GDPR
John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual AI specialist Illuma Technology as a shareholder and active investor. Snyder built Grapeshot from a start-up in Cambridge, UK, in 2006, into a global adtech data...
by Editorial team | Jun 27, 2019 | data privacy, GDPR
Last week (20 June), following an investigation into the use of consumer data across the ad tech industry, the ICO published a report that serves as a warning to the industry. The bottom line: stop flouting the rules. Information Commissioner, Elizabeth Denham, made...
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