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NEWS: Grapeshot founder and early “pioneer” of contextual targeting, John Snyder, joins Illuma

NEWS: Grapeshot founder and early “pioneer” of contextual targeting, John Snyder, joins Illuma

by Emily Bamber | Mar 28, 2022 | contextual, data insights, data privacy, digital advertising, GDPR

John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual AI specialist Illuma Technology as a shareholder and active investor. Snyder built Grapeshot from a start-up in Cambridge, UK, in 2006, into a global adtech data...
Digital Marketing for Brand and Direct Response

Digital Marketing for Brand and Direct Response

by Editorial team | Jun 23, 2019 | brand advertising, contextual, digital advertising, direct response

Digital advertising budgets now exceed the amount spent on offline channels and brands are turning to digital advertising as a means to increase brand awareness as well as drive new business, according to Gartner. Furthermore, reach is now the primary reason why...

Recent Posts

  • EVENT: Book a meeting with the Illuma team at the Digiday Media Buying Summit
  • NEWS: Grapeshot founder and early “pioneer” of contextual targeting, John Snyder, joins Illuma
  • NEWS: Introducing Illuma Compass™ – scale and relevance in CTV
  • Meet with us at Programmatic I/O in New York City
  • Google says no to identifiers: The future is where context meets behaviour

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