by Editorial team | Mar 24, 2023 | audience targeting, contextual, Contextual accuracy, cookieless, digital advertising
Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about...
by Editorial team | Mar 23, 2023 | audience targeting, Contextual accuracy, cookieless
Search for ‘contextual ad fails’ online, and you’ll find examples of ad placements based on keywords that should, in theory, work, but within that specific context are unfortunate flops. Think: an ad for a coffee brand appearing next to an advice piece about insomnia....
by Editorial team | Feb 16, 2023 | contextual, Contextual accuracy, cookieless, CTV, data insights, data privacy, digital advertising
Illuma, the contextual-AI specialist, has developed a new content classification system which may soon improve accuracy to as much as 100%*. The Illuma data and insights team has spent four years turning its similarity engine, which was developed in 2014 to expand...
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