by Editorial team | Mar 9, 2020 | Uncategorized
Contextual targeting has historically involved buying impressions on pages whose content is deemed relevant to a marketer’s brand or product, using a process called keyword targeting. For years it’s been seen as a safe bet – advertisers can control the...
by Editorial team | Jan 15, 2020 | Uncategorized
Google has taken the long-anticipated step of announcing it will phase out support for third-party tracking cookies from its Chrome browser within two years. This follows similar anti-tracking measures from Firefox and Safari, and comes days after the CCPA came into...
by Editorial team | Aug 31, 2019 | Uncategorized
The Illuma audience expansion technology is privacy-friendly and GDPR-compliant. Privacy-friendly targeting doesn’t mean we are targeting blind, in fact every day we are unveiling insights into the mindsets of individual users without knowing anything else about them....
by Editorial team | Jun 27, 2019 | Uncategorized
Ricoh, a workplace technology and service provider that empowers digital workplaces to work smarter, has scaled its business using illuma’s powerful, machine learning-powered digital marketing solution. In this blog post, Javier Diez-Aguirre, Vice President, Corporate...
Recent Comments