by Editorial team | Sep 8, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, World Cup
The 2022 FIFA World Cup is a huge opportunity for advertisers, right at the start of the festive shopping season 🛍️. The tournament takes place in winter for the first time, filling those dark days in the US and Europe, and more audiences than ever are...
by Editorial team | Jun 29, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
There is a void to be filled – cookies will soon be consigned to the scrapheap, and new ad targeting technologies are required to enable digital marketers to identify audiences. We all know this. While Google’s will they/won’t they plotline has gone on for a few...
by Editorial team | Jun 14, 2022 | contextual, cookieless, CTV, data insights, data privacy, digital advertising, GDPR
If you’re worried about how to target ads without using cookies, you’re not alone – a recent survey by Digiday showed that 71% of agencies and brands are concerned about the future, and three-quarters believe they stand to lose in the post-cookie world. But with...
by Editorial team | Mar 5, 2021 | contextual, floc, google, online identity
It’s been a tough week for those developing third-party cookie replacements. In a blog post, Google announced it will be leaving identifiers behind once it removes cookies from Chrome in 2022 – and that it would rather everyone else did too. In the post Google’s...
by Editorial team | Feb 28, 2021 | Uncategorized
Sportswear ads against sport content; airlines against travel content – for years, ‘traditional’ contextual targeting has been seen as a reliable and brand-safe way to find campaign audiences without using personal data. But as our understanding of context and its...
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